Whose Norms? Disentangling Cultural and Personal Alignment in Large Language Models

Cultural alignment in Large Language Models (LLMs) is essential for producing contextually aware, respectful, and trustworthy outputs. Without it, models risk generating stereotyped, insensitive, or misleading responses that fail to reflect cultural diversity w.r.t Helpful, Harmless, and Honest (HHH) paradigm. Existing benchmarks represent early steps toward cultural alignment; yet, no benchmarks currently enables systematic evaluation of cultural alignment in line with UNESCO's principles of cultural diversity w.r.t HHH paradigm. Therefore, to address this gap, we built Align-Cultura, two-stage pipeline for cultural alignment. Stage I constructs CULTURAX, the HHH-English dataset grounded in the UNESCO cultural taxonomy, through Query Construction, which reclassifies prompts, expands underrepresented domains (or labels), and prevents data leakage with SimHash. Then, Response Generation pairs prompts with culturally grounded responses via two-stage rejection sampling. The final dataset contains 1,500 samples spanning 30 subdomains of tangible and intangible cultural forms. Stage II benchmarks CULTURAX on general-purpose models, culturally fine-tuned models, and open-weight LLMs (Qwen3-8B and DeepSeek-R1-Distill-Qwen-7B). Empirically, culturally fine-tuned models improve joint HHH by 4%-6%, reduce cultural failures by 18%, achieve 10%-12% efficiency gains, and limit leakage to 0.3%.

Large language models increasingly mediate decisions that turn on moral judgement, yet a growing body of evidence shows that their implicit preferences are not culturally neutral. Existing cultural alignment methods either require per-country preference data and fine-tuning budgets or assume white-box access to model internals that commercial APIs do not expose. In this work, we focus on this realistic black-box, public-data-only regime and observe that within-country sociodemographic disagreement, not consensus, is the primary steering signal. We introduce DISCA (Disagreement-Informed Steering for Cultural Alignment), an inference-time method that instantiates each country as a panel of World-Values-Survey-grounded persona agents and converts their disagreement into a bounded, loss-averse logit correction. Across 20 countries and 7 open-weight backbones (2B--70B), DISCA reduces cultural misalignment on MultiTP by 10--24% on the six backbones >=3.8B, and 2--7% on open-ended scenarios, without changing any weights. Our results suggest that inference-time calibration is a scalable alternative to fine-tuning for serving the long tail of global moral preferences.

Large language models are being extensively used to simulate individual user behavior, yet faithfully representing a population requires capturing the systematic variation in values, beliefs, and cultural norms that distinguish one group from another. We introduce Population Aligned Language Models (PALMs), a suite of models each aligned to specific populations, covering five countries: USA, India, Brazil, France and Italy. PALMs are created by synthesizing rationales grounded in psychological and cultural constructs and using these as latent supervision during preference tuning for population-specific alignment. Evaluated across four dimensions: personality, values and beliefs, cultural norms, and morality, PALMs consistently outperform baselines, including culture-specialized models, achieving an average of 8.59% relative improvement over the best baseline across all five populations. Notably, construct-grounded rationales outperform both demographic prompting and survey-based fine-tuning, suggesting that grounding preference learning in psychology and culture provides a richer inductive signal than surface-level response distributions. We further demonstrate strong generalization to downstream applications with- out task-specific supervision: outperforming best baselines by 5.19% in personalized reward modeling, 6.34% in population simulation, and showing strong transfer to social reasoning tasks. Datasets and code are available at: https://github.com/limenlp/PALMs.