Gaze patterns predict preference and confidence in pairwise AI image evaluation

Reinforcement Learning from Human Feedback (RLHF) assumes annotator preferences reflect stable internal states. We challenge this through three experiments spanning the preference pipeline. In a human choice blindness study, 91% of surreptitiously swapped preferences go undetected, extending choice blindness to third-person evaluative comparison of unfamiliar text. Testing fifteen LLM judges as potential replacements, we find detection relies on shallow text matching rather than genuine self-monitoring: removing prior reasoning from context causes blindness to surge from near-zero to over 50%, while explicit social pressure induces near-universal compliance. In a dose-response experiment across two architectures from 86M to 2B parameters, one-sixth to one-third of labels must be corrupted before the reward signal halves, yet standard pairwise accuracy remains virtually unchanged. A Best-of-N evaluation confirms this translates to downstream policy degradation: at 50% corruption, reward-guided selection produces no improvement over random sampling, while the proxy model reports monotonically increasing scores. Together, these results reveal a preference construction problem: the signal entering RLHF is shaped by elicitation context in ways that neither human metacognition, LLM self-monitoring, nor standard evaluation metrics can detect.

Pairwise human comparisons are a primary interface through which modern AI systems learn human preferences. RLHF and related alignment pipelines typically model such comparisons with Bradley--Terry log-odds, where choice probabilities are governed by latent reward differences. This paper examines what this assumption misses through a reduced-form model motivated by rational inattention, in which each label is generated by a low-capacity evaluation channel. The model separates two forms of ambiguity that standard reward modeling tends to conflate: a comparison may be difficult because the two candidates are genuinely close in value, or because the relevant distinction is hard to detect under limited attention. We show that limited attention can fundamentally distort what pairwise comparisons reveal. In particular, passive comparison data cannot generally distinguish reward, attention, and default tendencies, and heterogeneous attention can make standard Bradley--Terry reward modeling recover misleading rankings. Our analysis shows that learning is governed not by the raw number of labels, but by the amount of attended information each label carries. A case study on human votes over language-model pairs from Chatbot Arena exhibits the predicted signature, a cyclic component of the comparison data that exceeds sampling noise and that no scalar reward can represent; a second case study on perceptual comparisons shows that response times and gaze carry gap information that the labels do not. This perspective suggests that human feedback should be treated not as direct revealed preference, but as an attention-limited measurement process: a weak preference signal may reflect hidden evaluation difficulty rather than genuine indifference.

Preference-based reinforcement learning (PbRL) is the dominant framework for aligning AI systems to human preferences. However, evaluation protocols for such data were designed for text and have not been validated for speech. We present the first ICC-based, controlled cross-modal study of human and synthetic preference annotations, comparing text and audio evaluations of identical semantic content across 100 prompts. We show that achieving $\textit{good}$ agreement within either modality (ICC(2,$k$) $\approx$ .80) requires $\sim$9 raters. At the same time, modalities show marked differences in how people report preferences: audio raters exhibit narrower decision thresholds, reduced length bias, and more user-oriented evaluation criteria, with near-chance cross-modality agreement. We demonstrate that synthetic ratings can be used to effectively predict inter-rater agreement, thus serving as an early signal for stimulus selection and proxy for human annotations. Together, these findings argue that evaluation protocols for audio preference data require modality-specific design rather than direct adaptation from text.