Measuring the Semantic Structure and Evolution of Conspiracy Theories

This study investigates how language mutations affect the persistent diffusion of conspiracy theories on social media. Drawing on a three-year dataset of conspiracy-related posts from X, and applying computational linguistic analysis alongside survival modelling, we find that conspiracy claims with greater semantic mutations have substantially longer lifespans. Mutations in psycholinguistic properties, including pronouns, social reference words, cognitive process terms, risk- and health- related vocabularies, are associated with extended lifespans. Mutations in actor, action and target (AAT) categories are associated with longer lifespans as well. Qualitative analysis identifies two predominant mutation patterns: simplification and assimilation, at both linguistic and AAT structural levels. Taken together, the results advance our understanding of how language mutations contribute to conspiracy persistence online and shed lights on longitudinal content moderation strategies. We argue that content moderation should consider the mutability of conspiracy claims and focus on the core claims that can address their potential variations.

Political polarization has become a defining feature of online discourse, yet its long-term evolution remains poorly understood. We present a longitudinal analysis of ideological polarization in Reddit discussions by measuring semantic differences in the language used by opposing political communities. We construct temporally aligned community-specific word embeddings and quantify ideological polarization as the semantic divergence of political concepts over time. Our analysis shows that ideological polarization has increased substantially during the study period, both at the concept- and topic-level. Unlike prior computational work, which has largely focused on cross-sectional analyses or affective dimensions of polarization at a single point at time, our approach captures the evolution of ideological differences in semantic framing. The proposed framework provides a scalable method for studying the temporal dynamics of ideological polarization in large-scale social media discourse.

We present a novel application of embedding-based dynamic topic modeling techniques to detect and quantify topic drift at the comment level in a massive corpus. By leveraging pretrained language models to generate contextualized semantic embeddings for short text, we analyzed 12.7 billion Reddit comments spanning 2006 to 2022. Using unsupervised methods on these embeddings, we identify dynamically evolving topic clusters over time. Our primary contribution is a methodology for analysis of semantic drift and discourse evolution in the embedding space itself. We also demonstrate modifications to existing methods that enable this analysis at scale, and we propose and demonstrate a null model comparison test to filter spurious dynamics. Key findings suggest that politically and socially contentious topics exhibit significant directional drift in embedding space, with inter-topic distances changing systematically over time beyond what the null model can explain, whereas domains such as music and sports remain comparatively stable.