Language Mutations Sustain the Persistences of Conspiracy Theories on Social Media

Algorithmic feeds have become primary environments for encountering information online, yet while they shape what people see, less is known about how sustained feed exposure shapes how people write. Drawing on Cultivation Theory, we examine whether algorithmic feeds function as online environments that leave measurable traces in users' language. We leverage a large-scale longitudinal dataset of 235M posts by 4M users on Bluesky, and conduct a quasi-experimental study matching an initial pool of 368,513 users exposed to one of three feeds -- News, Science, and Blacksky -- with a pool of 2,001,915 active control users who did not engage with any of these feeds. We examine linguistic evolution across three dimensions: lexico-semantics, psycholinguistics, and topics. We find that users exposed to these feeds show significantly greater stylistic accommodation, semantic alignment, and register formalization than matched controls. These effects vary markedly by feed identity -- Blacksky produces the deepest psycholinguistic restructuring, with significant shifts in cognitive processing, affective expression, and pronoun use, while News and Science effects are largely confined to register and topical focus. Regression models reveal that reposting is the most consistent predictor of linguistic convergence across all feeds, whereas posting and bookmarking show feed-dependent effects, with effects differing more than fourfold across feeds. Our work extends Cultivation Theory beyond belief formation to linguistic behavior, demonstrating that feeds function as persistent linguistic environments that gradually shape what and how users write online. Our work has implications for studying algorithmic influence, online identity formation, and the design and governance of feed-based platforms that mediate online interactions.

As large language models (LLMs) increasingly mediate both content generation and moderation, linguistic evasion strategies known as Algospeak have intensified the coevolution between evaders and detectors. This research formalizes the underlying dynamics grounded in a joint action model: when Algospeak increases, detectability and understandability decrease. Further, the concept of Majority Understandable Modulation (MUM) is introduced and defined as the modulation level at which additional evasive alteration increases detector evasion but loses comprehension for the majority of recipients. To empirically probe this trade-off, we introduce a reproducible framework that can be used to create meaning-preserving, Algospeak-style variants, based on an existing taxonomy and with tunable modulation levels. Using COVID-19 disinformation as a first proof-by-example setting, we construct a reference dataset of 700 modulated items, drawn from twenty base sentences across five modulation levels and seven strategies. We then run two linked evaluations with seven different language models: one testing for interpretation through meaning recovery and one for disinformation detection through classification. Curve fitting over modulation levels yields an estimate of the Majority Understandable Modulation threshold and enables sensitivity analyses across strategies and models, see Figure 1. Results reveal the characteristic relationships between understandability and modulation. This study lays the groundwork for understanding the dynamics behind Algospeak and provides the framework, dataset, and experimental setups described.

The emergence of conspiracy theories in the wake of major events is a significant societal challenge. Here we test whether conversational dialogues with a large language model (LLM) can reduce belief in immediately unfolding conspiracies. In experiments conducted in the days following the July 2024 assassination attempt on Donald Trump and the September 2025 assassination of Charlie Kirk, U.S. adults (Experiment 1: N = 472; Experiment 2: N = 1035) holding conspiratorial views about the crisis event engaged in a multi-turn conversation with an LLM prompted to reduce their conspiracy belief. Compared to control participants who either discussed an irrelevant topic with an LLM or viewed a static fact sheet, participants in the LLM treatment showed significantly reduced conspiracy beliefs in both experiments. We also found evidence of downstream effects of the LLM treatment, observing reduced belief in different conspiracies one to two months later in the wake of subsequent crisis events. These results shed light on the psychology of emerging conspiracies and highlight the potential for scalable, cognitively-focused interventions to counteract misinformation in the immediate aftermath of high-profile societal events.