cs.HCMar 10, 2026

Operationalizing Perceptions of Agent Gender: Foundations and Guidelines

Authors: Katie Seaborn, Madeleine Steeds, Ilaria Torre, Martina De Cet, Katie Winkle, Marcus Göransson

Organizations: Department of Industrial Engineering and Economics, Institute of Science Tokyo, Tokyo, Japan · Department of Computer Science and Technology, University of Cambridge, Cambridge, UK · University College Dublin, Dublin, Ireland · Chalmers University of Technology and University of Gothenburg, Gothenburg, Sweden · 

Abstract

The "gender" of intelligent agents, virtual characters, social robots, and other agentic machines has emerged as a fundamental topic in studies of people's interactions with computers. Perceptions of agent gender can help explain user attitudes and behaviours -- from preferences to toxicity to stereotyping -- across a variety of systems and contexts of use. Yet, standards in capturing perceptions of agent gender do not exist. A scoping review was conducted to clarify how agent gender has been operationalized -- labelled, defined, and measured -- as a perceptual variable. One-third of studies manipulated but did not measure agent gender. Norms in operationalizations remain obscure, limiting comprehension of results, congruity in measurement, and comparability for meta-analyses. The dominance of the gender binary model and latent anthropocentrism have placed arbitrary limits on knowledge generation and reified the status quo. We contribute a systematically-developed and theory-driven meta-level framework that offers operational clarity and practical guidance for greater rigour and inclusivity.

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