Organizations: Department of Communication and Media Research, University of Zurich, Zurich, Switzerland · Department of Computational Linguistics, University of Zurich, Zurich, Switzerland · Department of Informatics, University of Zurich, Zurich, Switzerland · Ping An Technology, Shanghai, China
In religion and theology studies, spirituality has garnered significant research attention for the reason that it not only transcends culture but offers unique experience to each individual. However, social scientists often rely on limited datasets, which are basically unavailable online. In this study, we collaborated with social scientists to develop a high-quality multimedia multi-modal datasets, SACRED, in which the faithfulness of classification is guaranteed. Using SACRED, we evaluated the performance of 13 popular LLMs as well as traditional rule-based and fine-tuned approaches. The result suggests DeepSeek-V3 model performs well in classifying such abstract concepts (i.e., 79.19% accuracy in the Quora test set), and the GPT-4o-mini model surpassed the other models in the vision tasks (63.99% F1 score). Purportedly, this is the first annotated multi-modal dataset from online spirituality communication. Our study also found a new type of connectedness which is valuable for communication science studies.
Figures & tables
Figure 1: Workflow Diagram of SACRED Dataset Annotation and LLMs Evaluation
Concept
Description
Example
Connectedness to Self
authenticity, inner harmony and inner peace, consciousness, self-knowledge, and experiencing and searching for meaning in life
Just spent the morning in deep meditation and self-reflection. Amazing how connecting with my inner self brings clarity and peace to my spirit. #InnerPeace #SelfAwareness
Connectedness to Others
compassion, caring, gratitude, and wonder
Just returned from volunteering at the local shelter, and my spirit feels so enriched! Connecting with others through acts of kindness truly uplifts the soul. #CommunityLove #MentalWellbeing
Connectedness to Nature
the deep sense of relationship that individuals feel with the natural world and understanding of humanity’s place within the broader ecological system
Hiking through the forest today, I felt an incredible connection to the earth. The serenity of nature rejuvenates my spirit and calms my mind. #NatureHealing #SoulConnection #EarthSpirit
Connectedness to Transcendence
something or someone beyond the human level, such as the universe, transcendent reality, a higher power, or God
Attended a beautiful church service this morning. As we sang together and lifted our voices in prayer, I felt an incredible connection to God that filled my spirit with joy and hope. Truly a transcendent experience. #Faith #DivineConnection #SpiritualUpliftment
Table 1: Concepts of Connectedness and Examples
Figure 2: Instagram Image Example: The Left One Only Contains Visuality and The Right One Only Contains Textual Information
Source
Spirituality-related (%)
subreddit
17.76%
Instagram captions
21.27%
Instagram images
28.87%
Quora topics
53.94%
Table 2: Percentage of Spirituality-related Content by Platform
Figure 3: Language Distribution of Instagram Caption Excluding English
Figure 4: Language Distribution of Instagram Images Excluding English
Model
Reddit
Instagram Caption
Instagram Image
Quora
Zero-
Definition-
Zero-
Definition-
Definition-
Zero-
Definition-
shot
injected
shot
injected
injected
shot
injected
Rule-based
22.67
20.27
-
-
10.74
-
Fine-tuning BERT
53.33
-
46.62
-
-
48.32
-
LLaMA3.1
58.00
66.00
45.27
54.05
-
53.02
52.35
Reka Core
52.00
55.33
43.00
45.33
-
31.00
28.33
Table 3: Accuracy Performance Comparison Across Platforms and Methods
Figure 5: Heatmap of Annotation Agreement Among Annotators
Type
Reddit Posts
Instagram Captions
Instagram Images
Quora Answers
Self
542
766
1166
436
Others
28
146
89
109
Nature
22
80
83
12
Transcendence
282
444
873
1503
Table 4: Connectedness Types Across Different Platforms
Figure 6: Unique Words in Four Types of Connectedness
Figure 7: Validation Accuracy Curve over 30 Epochs
University of Nevada, Las Vegas, Department of Management, Entrepreneurship and Technology, Lee Business School, Las Vegas, NV, USA · DeepNeuro AI, Las Vegas, NV, USA