Drag or Traction: Understanding How Designers Appropriate Friction in AI Ideation Outputs

Generative AI tools for creative work tend to be designed around the goal of removing friction, on the assumption that smoother iteration and faster output translate into more value for the designer. We argue, however, that this framing leaves out something important about how design ideation works, namely reflection-in-action. The act of accepting, rejecting and reworking candidate ideas is both a path to a final outcome and the process through which designers develop the rationale that allows them to think with their ideas and to communicate them to others. This becomes particularly important in group ideation, where ideas need to be expressed and explained to others to allow the group to extend, reject or combine them further. We suggest that AI in design ideation might be more usefully thought of as a friction agent for reflection rather than as a smoothing agent for output. This reframing opens up a different role for AI in design ideation, one that supports designers in building and carrying rationale rather than substituting for it.

AI agents that generate final answers based on user input often do not meet the needs of creative fields. Fields such as structural design and architecture need interactive systems that help users externalise and develop ideas, explore alternatives, and refine partial solutions. The final product of such designs needs to comply with many constraints concerning, e.g., spatial configuration, mechanical behaviour, material quantities, and costs. These constraints create friction in the design process, which can stimulate novel and creative solutions. In this paper, we discuss the misalignment between current generative AI goals to remove friction and provide final solutions and the needs of creators, such as structural designers, who develop ideas through iterative work. We present the design dimensions of systems allowing for constrained human-AI co-creation that rely on vision-language models making structural exploration conversational, multimodal, and responsive to evolving human intent in ways that follow and augment the discipline's creative process. Through a pilot design interface based on these principles and a study with experts in the field, this paper shows how structural designers perceive interactive AI systems and how such systems can support design space exploration by reducing repetitive modelling friction while preserving reflective design friction.

Design is a non-linear, reflective process in which practitioners engage with visual, semantic, and other expressive materials to explore, iterate, and refine ideas. As Generative AI (GenAI) becomes integrated into professional design practice, traditional interaction approaches focusing on prompts or whole-image manipulation can misalign AI output with designers' intent, forcing visual thinkers into verbal reasoning or post-hoc adjustments. We present three interaction approaches from DesignPrompt, FusAIn, and DesignTrace that distribute control across intent, input, and process, enabling designers to guide AI alignment at different stages of interaction. We further argue that alignment is a dynamic negotiation, with AI adopting proactive or reactive roles according to designers' instrumental and inspirational needs and the creative stage.