cs.AIApr 4, 2026

Beyond Retrieval: Modeling Confidence Decay and Deterministic Agentic Platforms in Generative Engine Optimization

Authors: XinYu Zhao, ChengYou Li, XiangBao Meng, Kai Zhang, XiaoDong Liu

Organizations: Yishu Research · Fukuoka Institute of Technology

Abstract

Generative Engine Optimization (GEO) is rapidly reshaping digital marketing paradigms in the era of Large Language Models (LLMs). However, current GEO strategies predominantly rely on Retrieval-Augmented Generation (RAG), which inherently suffers from probabilistic hallucinations and the "zero-click" paradox, failing to establish sustainable commercial trust. In this paper, we systematically deconstruct the probabilistic flaws of existing RAG-based GEO and propose a paradigm shift towards deterministic multi-agent intent routing. First, we mathematically formulate Semantic Entropy Drift (SED) to model the dynamic decay of confidence curves in LLMs over continuous temporal and contextual perturbations. To rigorously quantify optimization value in black-box commercial engines, we introduce the Isomorphic Attribution Regression (IAR) model, leveraging a Multi-Agent System (MAS) probe with strict human-in-the-loop physical isolation to enforce hallucination penalties. Furthermore, we architect the Deterministic Agent Handoff (DAH) protocol, conceptualizing an Agentic Trust Brokerage (ATB) ecosystem where LLMs function solely as intent routers rather than final answer generators. We empirically validate this architecture using EasyNote, an industrial AI meeting minutes product by Yishu Technology. By routing the intent of "knowledge graph mapping on an infinite canvas" directly to its specialized proprietary agent via DAH, we demonstrate the reduction of vertical task hallucination rates to near zero. This work establishes a foundational theoretical framework for next-generation GEO and paves the way for a well-ordered, deterministic human-AI collaboration ecosystem.

Figures & tables

Explore similar work

CardsList
  1. AgenticGEO: A Self-Evolving Agentic System for Generative Engine Optimization

    Mar 2, 2026Jiaqi Yuan, Jialu Wang, Zihan Wang +3Generative Engine Optimization

  2. From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning

    Apr 21, 2026Beining Wu, Fuyou Mao, Jiong Lin +7Generative Engine OptimizationLLM Agent Skill Learning

  3. SafeGEO: Understanding Generative Engine Optimization Risks in Recommendation Agents

    Jun 8, 2026Qianfeng Wen, Yifan Simon Liu, Xin Liu +4Generative Engine OptimizationLLM Agent Security