The Rhetoric of Machine Learning

Despite their wide-ranging benefits, LLM-based agents deployed in open environments can be exploited to produce manipulative material. In this study, we task LLMs with propaganda objectives and analyze their outputs using two domain-specific models: one that classifies text as propaganda or non-propaganda, and another that detects rhetorical techniques of propaganda (e.g., loaded language, appeals to fear, flag-waving, name-calling). Our findings show that, when prompted, LLMs exhibit propagandistic behaviors and use a variety of rhetorical techniques in doing so. We also explore mitigation via Supervised Fine-Tuning (SFT), Direct Preference Optimization (DPO), and ORPO (Odds Ratio Preference Optimization). We find that fine-tuning significantly reduces their tendency to generate such content, with ORPO proving most effective.

A rhetorical figure that Cicero and Quintilian catalogued two thousand years ago reappears, systematically, in the text of large language models: epanorthosis, the self-correction of the specimen «This is not a course. It is a journey of transformation». This essay argues that the overuse is a trained disposition, driven mainly by a training distribution rich in promotional prose and by preference tuning (RLHF) that rewards confident, emphatic phrasing; the left-to-right nature of generation is an amplifier rather than the root cause. Building on evidence that models diverge from human rhetorical style, and on Fontanier's classification of epanorthosis as a figure of thought, it sets out a programme that scores the figure against genre-specific human baselines through an Epanorthosis Index (density relative to the human rate). A first measurement, on three sizes of one instruction-tuned model family, finds mis-calibration by register in both directions: the models overshoot in oratory (about twofold, near threefold in Italian, concentrated in the larger tiers) and undershoot in informal question-and-answer writing, while matching humans in argument, journalism, and encyclopedic prose. Three constructive contributions follow: a survey of mitigation techniques centred on lightweight LoRA adapters; a demonstration, in Italian, that a one-line instruction cuts the figure by half to nearly three-quarters and that a supervised-fine-tuning adapter removes it almost entirely, with a scaling coefficient that dials the reduction back onto the human rate; and the argument that the target is calibration to the human rate for each genre, not elimination. It closes on the stakes: the real risk is that we begin to write like the machines.

Persuasion techniques are powerful rhetorical devices used to sway public opinion in a wide range of media. We present a new corpus of persuasion techniques, focusing on Slavic languages. The corpus contains documents in Bulgarian, Polish, and Russian, annotated with persuasion techniques at the coarse-grained text-span level and fine-grained sentence level. The techniques are drawn from a taxonomy of 25 fine-grained persuasion techniques, grouped under six broad categories of rhetorical persuasion strategies. The corpus contains approximately 7500 text spans from 222 documents that cover topics hotly debated at the national and international levels. We describe the corpus creation process, provide detailed statistics, and examine correlations between topics and persuasion techniques. We use classic ML-based and generative AI-based models to provide baselines and benchmark results for the detection and classification of persuasion techniques at the text-span level and sentence level.