Yes, But Not Always. Generative AI Needs Nuanced Opt-in
Organizations: Sony AI.
Abstract
This paper argues that a one-size-fits-all approach to specifying consent for the use of creative works in generative AI is insufficient. Real-world ownership and rights holder structures, the imitation of artistic styles and likeness, and the limitless contexts of use of AI outputs make the status quo of binary consent with opt-in by default untenable. To move beyond the current impasse, we consider levers of control in generative AI workflows at training, inference, and dissemination. Based on these insights, we position inference-time opt-in as an overlooked opportunity for nuanced consent verification. We conceptualize nuanced consent conditions for opt-in and propose an agent-based inference-time opt-in architecture to verify if user intent requests meet conditional consent granted by rights holders. In a case study for music, we demonstrate that nuanced opt-in at inference can account for established rights and re-establish a balance of power between rights holders and AI developers.
Figures & tables
| Proposal | Implemented via | Control Level | Explicit AI Preferences (i.e. consent options) |
|---|---|---|---|
| robots.txt (REP) | file at root | site | No |
| Robots meta tags (REP) | HTML head | page | No |
| X-Robots-Tag (REP) | HTTP header | content | No |
| learners.txt | REP extension | site, content | train |
| Content signals | REP extension | site | train, output |
| AI Preferences | REP extension | site, page, content | train, output, search |
| Generic | Reference a general category, e.g. anime, ceremonial | |
| Descriptors | Specific | Reference a unique entity, e.g. Studio Ghibli, “Pomp and Circumstance” |
| Original | New creative input, e.g. user photo, user song | |
| Generic | Modify descriptor to resemble a general category | |
| Transform’s | Specific | Modify descriptor to resemble a unique reference |
| Foundation | Modify descriptor based on rules or theory, e.g. increase blue hues, b-flat minor | |
| Quality | Value-determining output quality, e.g. high res, 10sec |
AI Governance
Artificial intelligence governance studies how laws, institutions, and technical controls shape AI development, deployment, accountability, and social effects.
See all 384 papers