Cross-Cultural Value Attribution in Large Vision-Language Models

Large Vision-Language Models (LVLMs) have grown increasingly powerful in recent years, but can also exhibit harmful biases. Prior studies investigating such biases have primarily focused on demographic traits related to the visual characteristics of a person depicted in an image, such as their race or gender. This has left biases related to cultural differences (e.g., religion, socioeconomic status), which cannot be readily discerned from an individual's appearance alone, relatively understudied. A key challenge in measuring cultural biases is that determining which group an individual belongs to often depends upon cultural context cues in images, and datasets annotated with cultural context cues are lacking. To address this gap, we introduce Cultural Counterfactuals: a high-quality synthetic dataset containing nearly 60k counterfactual images for measuring cultural biases related to religion, nationality, and socioeconomic status. To ensure that cultural contexts are accurately depicted, we generate our dataset using an image-editing model to place people of different demographics into real cultural context images. This enables the construction of counterfactual image sets which depict the same person in multiple different contexts, allowing for precise measurement of the impact that cultural context differences have on LVLM outputs. We demonstrate the utility of Cultural Counterfactuals for quantifying cultural biases in popular LVLMs.

Vision-language models (VLMs) are increasingly used to make decisions from visual inputs. We introduce FAIRLENS, a benchmark and evaluation framework for measuring both the fairness and the validity of VLM responses in three high-stakes domains: hiring, legal, and healthcare. FAIRLENS pairs real face images spanning gender, race, and age groups with closed- and open-ended questions, giving more than 100K image-question pairs per model, and evaluates responses from four complementary views: demographic parity over adverse outcome rates, soundness, demographic association over unsupported roles and statuses, and bias in free-text generation. Soundness is the central validity criterion: a response is sound when it follows the evidence stated in the question and abstains when the image cannot support an answer. Evaluating eight VLMs, we find that the primary failure is unwarranted inference rather than unequal treatment. Models routinely infer qualifications, threat, illness, or professional role from a face instead of abstaining, and the weakest model does so on 99% of the questions its input cannot answer. These failures are most severe in legal and healthcare, where recognizing insufficient evidence matters most, and disparity metrics alone would miss them: parity gaps are small in absolute terms, yet when baseline adverse rates are low the same gap means one demographic group receives adverse labels several times as often as another, and a small gap can equally reflect a model that treats every group unsafely. Bias in free-text responses is only loosely coupled to multiple-choice accuracy, so correct structured answers do not imply safe generation. FAIRLENS shows that fair high-stakes VLM behavior requires similar treatment across groups and refusal to infer high-stakes attributes from appearance, and its question suite transfers to any face corpus with demographic annotations.

Social roles shape expectations, priorities, and judgments, yet it remains unclear how large language models (LLMs) associate occupational identities with broader cultural value patterns. Prior work used nationality-based cultural prompting to study how LLM responses to value-survey questions align with human cultural benchmarks. In this paper, we extend that framework by replacing cultural prompting with occupational prompting to examine how professional-role cues influence value-survey responses in open-weight LLMs. Using a survey-grounded evaluation pipeline based on questions from the Integrated Values Surveys, we project model responses into the two-dimensional Inglehart--Welzel cultural space. We prompt open-weight LLMs to answer questions under occupational identities such as accountant, teacher, engineer, and nurse, and then analyze how these occupation-conditioned responses are positioned on the cultural map. Our results show that when open-weight LLMs are prompted with occupations rather than national identities, their responses remain within a broadly Western-leaning region of the cultural map. However, different occupations introduce shifts within this region, producing distinct occupational skews. This indicates that occupational prompts are not treated as neutral role labels, but instead elicit structured value patterns. These findings extend survey-based evaluation of cultural bias beyond nationality-based prompting and provide a framework for studying how occupational personas shape value expression in LLMs.