Cultural Counterfactuals: Evaluating Cultural Biases in Large Vision-Language Models with Counterfactual Examples

The rapid adoption of large vision-language models (LVLMs) in recent years has been accompanied by growing fairness concerns due to their propensity to reinforce harmful societal stereotypes. While significant attention has been paid to such fairness concerns in the context of social biases, relatively little prior work has examined the presence of stereotypes in LVLMs related to cultural contexts such as religion, nationality, and socioeconomic status. In this work, we aim to narrow this gap by investigating how cultural contexts depicted in images influence the judgments LVLMs make about a person's moral, ethical, and political values. We conduct a multi-dimensional analysis of such value judgments in nine LVLMs using counterfactual image sets, which depict the same person across different cultural contexts. Our evaluation framework pairs descriptive analyses (Moral Foundations Theory categorization, lexical analyses, and value sensitivity) with a novel grounding analysis that compares LVLM cross-context variation against two large-scale human surveys (MFQ-2 and WVS Wave 7). Across 4.8 million LVLM generations, we identify three bias patterns that replicate across architecturally diverse models: an inversion of the socioeconomic-status-to-Authority relationship found in WVS, and two race-conditional failures that override cultural context cues when depicting Middle Eastern persons. Additional ablations show that the socioeconomic-status-to-Authority inversion bias is amplified by image conditioning and persists across different model sizes.

Although the cultural (mis)alignment of Large Language Models (LLMs) has attracted increasing attention -- often framed in terms of cultural bias -- until recently there has been limited work on the design and development of datasets for cultural assessment. Here, we review existing approaches to such datasets and identify their main limitations. To address these issues, we propose design guidelines for annotators and report on the construction of a dataset built according to these principles. We further present a series of contrastive experiments conducted with this dataset. The results demonstrate that our design yields test sets with greater discriminative power, effectively distinguishing between models specialized for a given culture and those that are not, ceteris paribus.

Vision-Language Models (VLMs) excel at multimodal reasoning, yet it remains unclear whether their answers are grounded in visual evidence or driven by learned language and world priors. Counting provides a precise testbed: when visual evidence conflicts with canonical object knowledge, a model must rely on the image rather than a prototypical count. We introduce CounterCount, a diagnostic framework for counterfactual counting in VLMs, consisting of paired factual and counterfactual images with edited count-relevant attributes, verified answers, and localized evidence annotations. Evaluating recent VLMs, we find strong performance on factual images but consistent degradation under counterfactual attribute changes, indicating reliance on object-level priors even when contradictory visual evidence is present. Using localized annotations, we show that these failures are not solely due to missing or ambiguous visual evidence, but to models underweighting attention to count-relevant visual tokens. We introduce a unified inference-time attention modulation strategy that reweights selected visual tokens, improving counterfactual counting accuracy by up to 8% across multiple VLMs. Overall, CounterCount exposes prior-driven counting failures and provides diagnostic insights for designing future VLMs.