Creativity has become a core competence in the era of LLMs and human-AI collaboration, underpinning innovation in real-world problem solving. Crucially, the systematic improvement of creativity necessitates scientifically valid assessment instruments. Psychometric research recognizes context-based assessment as an effective way to measure creative thinking. However, high-quality expert-designed contexts remain scarce. Existing LLM-based generators often struggle with insufficient assessment cues, weak narrative coherence, limited stylistic diversity, and poor support for creative thinking. To address these challenges, we propose AlphaContext, an evolutionary tree-based psychometric context generator for creativity assessment. First, the HyperTree Outline Planner formalizes expert-designed outlining as a rule-guided hypertree and performs top-down hierarchical planning. The MCTS-based Context Generator fills the outline via MCTS to balance global structure and local quality. Then, the Evolutionary Context Optimizer evolves contexts with MAP-Elites by repeatedly updating niche elites to jointly improve diversity and quality. Finally, the Assessment-Guided Evolution Refiner simulates virtual participants with diverse styles and recycles weak contexts for further evolution. Experiments show that AlphaContext yields an average improvement of 8% over competitive methods across 6 quality metrics.
Automated evaluation of creativity tasks remains challenging for LLM-as-a-Judge, as LLM is susceptible to biases such as verbosity bias and leniency bias. Such limitations are particularly evident in Contextually-Grounded and Procedurally-Structured Tasks (CGPST), a complex multi-step creativity task where inter-step dependencies, highly subjectivity, and wide scoring ranges lead to more unstable and biased judgments. Existing approaches either rely on task-specific training or directly apply LLM-as-a-Judge, both of which struggle to ensure reliable evaluation under such complexity. To bridge these gaps, we propose CreaEval, an automated creativity evaluator for CGPST that decouples typical LLM-as-a-Judge into analysis and judging. Correspondingly, CreaEval involves two critical phases: Memory-augmented Analysis, a SoT-LLM converts multi-step responses into structured evaluation evidence, incorporating cross-step memory; and Evidence-based Judging, a Judge-LLM uses the extracted evidence for judging without accessing raw responses. Comprehensive experiments show that CreaEval achieves an average performance improvement of 22.74% over the second-best baselines across CGPST and two classic simple creativity tasks, demonstrating its generalizability. The code is available at https://github.com/Jaong/CreaEval.
Contextualized assessment offers high ecological validity for evaluating creativity but introduces a critical challenge: observed performance may be confounded with cognitive proficiency (domain knowledge) and agency (willingness to engage). Meanwhile, in the age of generative AI, creative problem solving increasingly occurs in tool-mediated and human--AI interactive environments, making fully static assessment less aligned with contemporary creative practice. To address these issues, this paper proposes IntElicit, a framework for eliciting and assessing contextualized creativity via dialogue policy optimization. IntElicit functions as a constrained adaptive AI Interviewer: it provides non-directive knowledge and agency scaffolds in multi-turn interaction to reduce non-creative confounders, while preserving participants' responsibility for generating the creative content being evaluated. Specifically, to tackle sparse rewards and potential reward hacking (e.g., answer dictation) in open-ended educational dialogue, IntElicit introduces a decomposed process reward mechanism. This mechanism aligns the policy with pedagogical elicitation, rewarding prompts that draw out participant reasoning rather than producing optimal answers on their behalf. Extensive experiments, including participant simulation and a human subject study (N=64), show that IntElicit improves elicited creative outcomes over expert-designed baselines. Together, the results suggest that interactive elicitation can reveal creative potential that static FPSP-style assessment may miss, providing a formative and diagnostic lens for contextualized creativity assessment in AI-mediated learning contexts.
Creativity is often seen as a hallmark of human intelligence. While large language models(LLMs) are increasingly perceived as generating creative text, there is still no cross-domain and scalable framework to evaluate their creativity across diverse scenarios. Existing methods of LLM creativity evaluation either heavily rely on humans, limiting speed and scalability, or are fragmented across different domains and different definitions of creativity. To address this gap, we propose CreativityPrism, an evaluation and analysis framework that consolidates eight tasks from three domains: divergent thinking, creative writing, and logical reasoning, into a taxonomy of creativity that emphasizes three dimensions: quality, novelty, and diversity of LLM generations. The framework is designed to be scalable with reliable automatic evaluation judges that have been validated against human annotations. We evaluate 17 state-of-the-art (SoTA) LLMs on CreativityPrism and find that while frontier-scale LLMs dominate creative writing and logical reasoning tasks by a .10 (or 15%) lead over locally-deployable open models, they offer no significant advantage in divergent thinking, a domain much less explored in existing post-training regimes. Our analysis also shows that high performance in one creative dimension or domain rarely generalizes to others; specifically, novelty metrics often show weak or negative correlations with other metrics. This fragmentation confirms that a cross-domain, multi-dimensional framework like CreativityPrism is essential for any meaningful assessment of LLM creativity.