AFMRL: Attribute-Enhanced Fine-Grained Multi-Modal Representation Learning in E-commerce

Multimodal information is pivotal for e-commerce search ranking. Existing works leverage multimodal data typically by fine-tuning general Multimodal Large Language Models (MLLMs) via collaborative signals, subsequently integrating the derived representations into ranking models as item features. Despite their efficacy, these methods face two primary limitations: (1) they rely on a single collaborative signal for MLLM fine-tuning, failing to exploit the heterogeneous signals essential for multitask ranking; and (2) they treat multimodal representations as regular item features in ranking models, underutilizing their latent potential for user behavior modeling. To address these challenges, we propose the Multiplex Multimodal Representation Model (MMRM), a unified framework that aligns MLLMs with diverse collaborative signals. By employing a shared backbone with task-specific tokens and projection layers, MMRM simultaneously learns from multiple signals and generates comprehensive multiplex item representations in a single inference pass. Furthermore, we introduce a multiplex user representation strategy in ranking models, which derives task-specific user representations via search-based behavior sequence modeling leveraging multiplex item representations. Extensive experiments demonstrate MMRM's superior efficiency and effectiveness. Notably, MMRM has been successfully deployed in the JD e-commerce search engine, yielding significant performance gains for millions of daily users.

Region-level retrieval aims to align user-specified image regions with relevant regions or textual descriptions, playing a crucial role in realworld applications such as e-commerce product search and RAG. Although recent Large Multimodal Models (LMMs) have made significant strides in multimodal retrieval, they primarily focus on global-level tasks and struggle to capture effective region-level representations. To bridge this gap, we present RegRet, an LMM-based Region-level Retrieval framework that enhances the regional representations without compromising overall global retrieval performance. At its core, RegRet integrates a Region-Aware Encoder to capture detailed regional features while balancing them with the global background context. To further enhance the fine-grained understanding and discriminability of representations, we design a multi-stage training pipeline that includes detailed localized captioning and regional contrastive learning tasks. In addition, considering the absence of region-level contrastive training data and the limited diversity of evaluation tasks in current benchmarks, we introduce the REGMB benchmark. It comprises 225k contrastive pairs, covering four multimodal retrieval tasks. Extensive experiments validate the effectiveness of our approach. RegRet outperforms strong baselines in the zero-shot setting. Further training with contrastive learning leads to an average improvement of more than 20% on both REGMB and public benchmarks, while achieving comparable or better results on global-level retrieval tasks.

E-commerce image search often takes a cropped image as the query, while each candidate is represented by full item images and structured text. This image-to-multimodal retrieval setting presents two asymmetries: a modality disparity -- a visual query must match image--text items, and a granularity disparity -- a cropped query must be compared with full images containing background context and possible distractors. Detection-based pipelines handle the granularity disparity through explicit localization but incur extra cost and error propagation, whereas CLIP-style encoders avoid detection, but are vulnerable to backgrounds or irrelevant items. To address these limitations, we propose TIGER-FG, a text-guided implicit fine-grained grounding framework for image-to-multimodal e-commerce retrieval. TIGER-FG uses item text as semantic guidance to produce target-focused item representations without object detection for retrieval. We further introduce dual distillation objectives that preserve target-region spatial consistency and query--item similarity structure, yielding more stable and discriminative multimodal representations. In addition, we construct ECom-RF-IMMR, a realistic benchmark suite with a 10M-pair training set and two evaluation benchmarks covering standard and cluttered item layouts. TIGER-FG improves Recall@1 over the strongest baseline by 6.1 and 34.4 percentage points on the two evaluation benchmarks, respectively, with only 85.7M query-side parameters and 256-dim embeddings. Results on public e-commerce benchmarks further demonstrate its generalization to noisy and one-to-many retrieval scenarios. Code and data will be released.