Anchor-and-Resume Concession Under Dynamic Pricing for LLM-Augmented Freight Negotiation

Personalized pricing negotiations are a challenging testbed for LLM agents because successful interaction does not guarantee profitable decision making. A seller may produce valid actions and close many deals while still pricing poorly when buyer willingness to pay and bargaining traits remain hidden. This paper presents PrefBench, a simulator-based benchmark for hidden-preference personalized pricing negotiations. Each episode pairs a simulated buyer with a fixed vehicle-customization bundle; the seller observes public persona descriptors, bundle information, and negotiation history, while latent buyer variables govern valuation, patience, counter-offer behavior, and walkaway decisions. PrefBench evaluates this setting through an LLM-facing state-summary protocol that constrains agents to return strict JSON actions under a fixed hidden-information boundary. We evaluate zero-shot LLM sellers against heuristic references over 7,500 episodes. The tested LLMs follow the protocol reliably and achieve deal rates above 0.99, but their seller-profit outcomes remain weak: the best LLM average profit is only slightly above the random baseline and far below a simple concession heuristic under the same episode stream. These results show that structured action compliance and agreement-seeking behavior can coexist with weak profit-sensitive bargaining. PrefBench provides a controlled benchmark for evaluating pricing-agent behavior under hidden buyer preferences.

Agentic commerce is moving from concept to deployed infrastructure: payment networks, retailers, and AI platforms are setting the stage for agents to transact on behalf of merchants and consumers. Yet whether the LLMs behind these agents can price competently in real markets, where customer preferences are hidden, competitors adapt in real time, and demand can shift without warning, has not been systematically tested. We introduce Bazaar, a dynamic sealed-bid benchmark for multi-attribute auction under these conditions. Despite its dynamics, the benchmark is grounded in closed-form customer utilities, enabling exact evaluation. Across 11 frontier LLMs from four providers, the leading agents on customer acquisition (e.g. Gemini 3.1 Pro) are often not the leading agents on profit (e.g. Opus 4.6). The ranking shifts again under demand shocks: agents that learned fastest pre-shock are typically the slowest to revise their beliefs afterwards, while Gemini 3.1 Pro recovers fastest despite not leading on profit. However, even the strongest agent captures less than a third of hindsight-optimal profit, suggesting current LLMs are progressing in agentic commerce but leave substantial headroom.

As LLM agents move from decision support to autonomous procurement, firms need to know whether delegated negotiators create value, divide it predictably, and avoid money-losing contracts. We study this in a canonical supply chain bargaining problem: a buyer with private demand information negotiates a quantity-payment contract with an uninformed seller. We benchmark nine LLMs from OpenAI, Google, and Alibaba against a validated Perfect Bayesian Equilibrium across 9,840 LLM-to-LLM negotiations. First, capability governs value creation. Agents agree in 98.9% of negotiations and capture 95.4% of first-best surplus undiscounted, but average 2.98 rounds against the benchmark's 1.25, and this delay erodes 21-34% of surplus. Capability also governs reliability: baseline models accept individually irrational contracts in 19.2% of cases, versus 0.0-0.6% at mid-tier and flagship, making automated profit verification the binding guardrail below that threshold. Second, surplus capture is relational. Provider identity predicts who captures surplus better than capability rank: self-play buyer shares average 40% for OpenAI, 50% for Google, and 70% for Alibaba's Qwen, an ordering that survives restricted communication and no discounting. Reversing which provider sells moves the division by 7-18 percentage points, and the capable Qwen flagship is the weakest cross-family seller: vendor choice is a first-order distributional decision. Third, the prompt is a strategic lever. Delegation separates the principal's economic patience from the agent's prompted strategic patience, a free deployment choice that is the single strongest driver of surplus division (90% of explained variance). Together these establish an equilibrium-referenced audit of AI agents along three dimensions: discounted efficiency, distributional profile, and operational reliability.