Align Generative Artificial Intelligence with Human Preferences: A Novel Large Language Model Fine-Tuning Method for Online Review Management
Authors: Yanan Wang, Yong Ge
Organizations: Department of Information Systems and Operations Management, The University of Texas at Arlington · Department of Management Information Systems, University of Arizona
Online reviews have played a pivotal role in consumers' decision-making processes. Existing research has highlighted the significant impact of managerial review responses on customer relationship management and firm performance. However, a large portion of online reviews remains unaddressed due to the considerable human labor required to respond to the rapid growth of online reviews. While generative AI has achieved remarkable success in a range of tasks, they are general-purpose models and may not align well with domain-specific human preferences. To tailor these general generative AI models to domain-specific applications, finetuning is commonly employed. Nevertheless, several challenges persist in finetuning with domain-specific data, including hallucinations, difficulty in representing domain-specific human preferences, and over conservatism in offline policy optimization. To address these challenges, we propose a novel preference finetuning method to align an LLM with domain-specific human preferences for generating online review responses. Specifically, we first identify the source of hallucination and propose an effective context augmentation approach to mitigate the LLM hallucination. To represent human preferences, we propose a novel theory-driven preference finetuning approach that automatically constructs human preference pairs in the online review domain. Additionally, we propose a curriculum learning approach to further enhance preference finetuning. To overcome the challenge of over conservatism in existing offline preference finetuning method, we propose a novel density estimation-based support constraint method to relax the conservatism, and we mathematically prove its superior theoretical guarantees. Extensive evaluations substantiate the superiority of our proposed preference finetuning method.
Reinforcement Learning from Human Feedback (RLHF) effectively aligns Large Language Models (LLMs) with aggregate human preferences but often fails to address the diverse and conflicting needs of individual users. To overcome this issue, we introduce Spectral Souping, a unified framework for efficient, online preference alignment. Our contribution is the discovery of a universal spectral representation within LLMs, which is proven to be highly amenable to model merging. This theoretical insight enables a two-phase methodology: we first learn a basis of specialized policies offline, each focused on a distinct, fine-grained preference dimension. An online adaptation algorithm then efficiently ``soups'' these policies at inference time, either by merging their outputs or parameters, enabling rapid model adaptation without the need for costly online retraining w.r.t. tailored preference rewards. Experiments on online preference alignment benchmarks demonstrate that our method achieves significant performance improvements over existing state-of-the-art approaches, presenting a scalable and computationally efficient solution for dynamically adapting LLMs to individual user preferences.
Reinforcement Learning from Human Feedback (RLHF) typically relies on static reward models to align Large Language Models with human preferences. However, human values are inherently diverse and heterogeneous, and a single reward model often lacks the robustness required to generalize to unseen preference domains. While existing multi-reward frameworks attempt to address this, they are often restricted to a fixed set of known domains and fail to adapt to unseen human distributions without costly retraining. In this work, we propose In-Context Reward Adaptation, a transformer-based framework designed to model diverse and unseen human preferences on the fly. By leveraging the in-context learning capabilities of transformers, our approach adaptively infers the underlying reward structure from a small set of preference demonstrations. We demonstrate that while a standard transformer architecture is insufficient for this task by characterizing an asymptotic bias to the ground-truth, incorporating human response time as an auxiliary input signal enables the model to successfully adapt to preferences from previously unseen domains. Our findings show that this approach provides a more robust foundation for preference modeling, allowing for the representation of heterogeneous rewards and preference distribution shift, and offering a scalable path toward more flexible human-AI alignment.
Personalized language models aim to adapt responses to individual users, whose preferences are often latent and revealed gradually through interaction. Existing training-free methods rely on stored histories or retrieved memories, but they often struggle to reconcile long- term preferences with short-term topic-specific needs. To address this issue, we propose HyperTrace, a training-free framework that formulates online personalization as latent preference tracing. HyperTrace maintains interpretable natural-language hypotheses over short-term intent and long-term preferences, and updates them through an SMC-style reweight process using an LLM-based surrogate choice model. By updating these hypotheses across turns and sessions, HyperTrace enables personalization without parameter updates. Experiments on PRISM and PersonaMem-v2 show that HyperTrace improves response alignment, preference prediction, and profile consistency over strong online baselines, demonstrating the effectiveness of tracing latent user preferences for robust personalization. Code and scripts are available in the repository: https://github.com/jiseshen/HyperTrace.