The detection of sensational content in media items can be a critical filtering mechanism for identifying check-worthy content and flagging potential disinformation, since such content triggers physiological arousal that often bypasses critical evaluation and accelerates viral sharing. In this paper we introduce the task of sensational image detection, which aims to determine whether an image contains shocking, provocative, or emotionally charged features to grab attention and trigger strong emotional responses. To support research on this task, we create a new benchmark dataset (called Sens-VisualNews) that contains 9,576 images from news items, annotated based on the (in-)existence of various sensational concepts and events in their visual content. Finally, using Sens-VisualNews, we study the prompt sensitivity, performance and robustness of a wide range of open SotA Multimodal LLMs, across both zero-shot and fine-tuned settings.
Multi-image content has become an increasingly prevalent form of visual communication in social media, giving rise to a new safety issue, multi-image implicit toxicity (MIIT), where each image appears benign in isolation, but harmful semantics emerge when the images are interpreted jointly. MIIT is particularly challenging for existing commercial moderation APIs and models due to the lack of explicit risky cues in each image. This paper aims to study how to identify MIIT. We first provide a formal definition of MIIT and analyze three key challenges for its detection. To alleviate the scarcity of data in this area, we construct MIIT-dataset, an image-only multi-image safety dataset covering seven representative risk categories through an automatic generation pipeline. Finally, we train MiShield with progressively distilled reasoning supervision, enabling it to produce safety judgments accompanied by explicit analyses of the correlated entities that result in the hazards. Experiments show that MiShield-8B models outperform representative moderation services and even larger-scale models, revealing its effectiveness and practical value for this widely used visual format. Warning: This paper contains potentially sensitive content.
Sensory advertising evokes human senses through visual cues, enabling audiences to mentally simulate experiences and increasing persuasive impact. Despite the recent increase in using AI in generating and understanding creative and persuasive content, how advertisements visually evoke sensations remains largely unexplored. In this work, we introduce the first study of understanding, evaluating, and generating sensory ads. We introduce the Sensory Ad dataset, and define sensation classification tasks (SenseClass) to benchmark LLMs and MLLMs. We further propose SenseScore, an automated evaluation metric for sensation evocation achieving strong agreement with human judgments. Finally, we introduce the Sensory Ad Generation (SenseGen) task and propose SAGA, a multi-agent framework that improves message image alignment, sensory evocation, and persuasion. Our work establishes a foundation for sensory-aware visual persuasion.
Recent advances in vision-language models and generative editing systems have made it increasingly easy to produce persuasive multimodal misinformation by altering images, text, or both jointly. However, existing datasets focus mainly on authenticity, out-of-context mismatch, or manipulation type, and rarely capture how strongly an edit changes the likely interpretation of a post. We introduce T-IMPACT, a first-release severity-aware benchmark for manipulated news-style image-text pairs. T-IMPACT contains 98,786 examples spanning pristine, image-only, text-only, and joint manipulations, with a calibrated continuous severity signal, coarse low/medium/high labels, and supporting grounding metadata. Starting from a news image-text pair, the pipeline extracts semantic anchors, grounds them spatially, performs localized image edits and constrained caption rewrites, and calibrates contextual-impact scores using limited human ratings. In this release, the calibrated continuous score is the primary severity target, while the low/medium/high bands should be interpreted as coarse operating buckets rather than balanced classes. Experiments show that current models recover some authenticity signal, but severity prediction remains substantially harder and only weakly aligned with human judgment. T-IMPACT provides an initial benchmark for studying multimodal manipulation beyond binary real/fake classification toward graded contextual impact.