Localization Boosting for Growth Markets: Mitigating Cross-Locale Behavioral Bias in Learning-to-Rank

Ranking in digital marketplaces is a dynamic exposure-allocation mechanism: displayed items shape discovery trajectories and success events logged by the platform to update future allocation policies. Modern ranking systems rely heavily on exposure-confounded signals (e.g. popularity estimates, CTR/CVR aggregates, and ID-based representation), because they are highly predictive under stationary demand. Yet this predictive power can become a learning shortcut: early access to exposure-dependent belief signals steers optimization toward over-reliance on them and away from exposure-independent merit signals (e.g., content-based competitiveness and semantic affinity). Consequently, the learned policy tends to entrench incumbents and degrade cold-start generalization and robustness under distribution shift. We propose Representation Curriculum (RC), a training-time intervention that temporally stages feature utilization. RC foregrounds content-based merit signals initially, then introduces exposure-dependent belief signals while anchoring the content pathway near the learned merit representation, curbing shortcut reliance on historical signals and mitigating gradient starvation on content signals. We formalize RC independently of task and hypothesis class and provide ranking-specific instantiations. In a Gaussian linear ridge setting, we derive closed-form solutions and sufficient conditions under which RC strictly reduces population risk on a cold-start target distribution, with a quantified Pareto tradeoff against source performance. Experiments on public learning-to-rank and recommendation benchmarks, and randomized online experiments in a large-scale e-commerce search system, show that RC measurably shifts reliance from historical belief signals toward content-based merit signals and yields consistent gains on cold populations with a controlled trade-off in head performance.

Multilingual large language models (LLMs) have minimized the fluency gap between languages. This advancement, however, exposes models to the risk of biased behavior, as knowledge and norms may propagate across languages. In this work, we aim to quantify models' inter- and intra-lingual biases, via their ability to answer locale-ambiguous questions. To this end, we present LocQA, a test set containing 2,156 questions in 12 languages, referring to various locale-dependent facts such as laws, dates, and measurements. The questions do not contain indications of the locales they relate to, other than the querying language itself. LLMs' responses to LocQA locale-ambiguous questions thus reveal models' implicit priors. We used LocQA to evaluate 32 models, and detected two types of structural biases. Inter-lingually, we show a global bias towards answers relevant to the US-locale, even when models are asked in languages other than English. Moreover, we discovered that this global bias is exacerbated in models that underwent instruction tuning, compared to their base counterparts. Intra-lingually, we show that when multiple locales are relevant for the same language, models act as demographic probability engines, prioritizing locales with larger populations. Taken together, insights from LocQA may help in shaping LLMs' desired local behavior, and in quantifying the impact of various training phases on different kinds of biases.

Reinforcement learning (RL) methods for learning-to-rank (LTR) can optimize (almost) any ranking goal, e.g., from precision or discounted cumulative gain to fairness-of-exposure or ranking distillation. However, standard RL is ineffective and computationally costly due to the enormous action space in LTR settings. Existing methods reach computational efficiency through custom gradient computation algorithms, but they are very complex to implement and often clash with auto-differentiation. Consequently, existing RL for LTR is not attractive to many practitioners. We reconsider RL for LTR while actively avoiding reliance on custom gradients. Contrary to the existing approaches, we focus on variance reduction and GPU computation. In doing so, we discover that high sample-efficiency can be reached through baseline corrections and partial marginalization. Furthermore, we propose an abstraction that places gradient estimation behind a document-exposure distribution, this enables seamless plug-and-play integration with auto-differentiation. Thereby, one only has to implement a loss as a differentiable function of exposure and RL for LTR can optimize it using auto-differentiation. Our experimental results reveal that our new exposure-based RL for LTR approach converges considerably faster and at significantly higher ranking performance than existing custom gradients, with no additional costs in computation time when using GPUs. In contrast, existing custom gradients result in severe stability issues when converging over many epochs, which never occur for our methods. Thus, we considerably improve RL for LTR methodology by increasing its effectiveness, efficiency, and ease of application.