PRISM-X: Experiments on Personalised Fine-Tuning with Human and Simulated Users
Authors: Hannah Rose Kirk, Liu Leqi, Fanzhi Zeng, Henry Davidson, Bertie Vidgen, Christopher Summerfield, Scott A. Hale
Organizations: University of Oxford · UK AI Security Institute · University of Texas at Austin · Mercor · Meedan[cs.CL]
Abstract
Personalisation is a standard feature of conversational AI systems used by millions; yet, the efficacy of personalisation methods is often evaluated in academic research using simulated users rather than real people. This raises questions about how users and their simulated counterparts differ in interaction patterns and judgements, as well as whether personalisation is best achieved through context-based prompting or weight-based fine-tuning. Here, in a large-scale within-subject experiment, we re-recruit 530 participants from 52 countries two years after they gave their preferences in the PRISM dataset (Kirk et al., 2024) to evaluate personalised and non-personalised language models in blinded multi-turn conversations. We find preference fine-tuning (P-DPO, Li et al., 2024) significantly outperforms both a generic model and personalised prompting but adapting to individual preference data yields marginal gains over training on pooled preferences from a diverse population. Beyond length biases, fine-tuning amplifies sycophancy and relationship-seeking behaviours that people reward in short-term evaluations but which may introduce deleterious long-term consequences. Replicating this within-subject experiment with simulated users recovers aggregate model hierarchies but simulators perform far below human self-consistency baselines for individual judgements, discuss different topics, exhibit amplified position biases, and produce feedback dynamics that diverge from humans.
Despite growing interest, most evaluations of large language models' (LLMs') personalization abilities have relied on synthetic data. It remains unclear how well current personalization systems work for real users. In this paper, we study the gap in LLM personalization performance when using synthetic versus human data. We collect human conversations (550 conversations) and judgments across three stages of personalization: extracting user attributes from conversations (5,949 judgments), pairing relevant attributes with new prompts (11,919), and incorporating relevant attributes into a personalized response (1,101). Incorporating human data reveals system limitations at each stage. Models struggle to extract attributes from human conversations, disagree with human judgments on relevant attributes, and generate personalized responses that humans judge no better than generic responses (though that LLM judges widely rate as better). We introduce two lightweight training-based interventions that shift automated personalization evaluation closer to human data in our first two stages. However, in our third stage we find that learned reward models achieve only modest correlation with human ratings, suggesting that human-aligned personalization quality judgments are difficult to model directly. Our collected data provides a foundation for studying how models should extract, select, and incorporate user information in ways that humans find useful.
User preferences evolve across months of interaction, and tracking them requires inferring when a stated preference has been changed by a subsequent life event. We define this problem as long-horizon personalization and observe that progress on it is limited by data availability and measurement, with no existing resource providing both naturalistic long-horizon interactions and the ground-truth provenance needed to diagnose why models fail. We introduce a data generator that produces conversations from a structured mental state graph, yielding ground-truth provenance for every preference change across 6-month timelines, and from it construct HorizonBench, a benchmark of 4,245 items from 360 simulated users with 6-month conversation histories averaging ~4,300 turns and ~163K tokens. HorizonBench provides a testbed for long-context modeling, memory-augmented architectures, theory-of-mind reasoning, and user modeling. Across 25 frontier models, the best model reaches 52.8% and most score at or below the 20% chance baseline. When these models err on evolved preferences, over a third of the time they select the user's originally stated value without tracking the updated user state. This belief-update failure persists across context lengths and expression explicitness levels, identifying state-tracking capability as the primary bottleneck for long-horizon personalization.
Personalized language models aim to adapt responses to individual users, whose preferences are often latent and revealed gradually through interaction. Existing training-free methods rely on stored histories or retrieved memories, but they often struggle to reconcile long- term preferences with short-term topic-specific needs. To address this issue, we propose HyperTrace, a training-free framework that formulates online personalization as latent preference tracing. HyperTrace maintains interpretable natural-language hypotheses over short-term intent and long-term preferences, and updates them through an SMC-style reweight process using an LLM-based surrogate choice model. By updating these hypotheses across turns and sessions, HyperTrace enables personalization without parameter updates. Experiments on PRISM and PersonaMem-v2 show that HyperTrace improves response alignment, preference prediction, and profile consistency over strong online baselines, demonstrating the effectiveness of tracing latent user preferences for robust personalization. Code and scripts are available in the repository: https://github.com/jiseshen/HyperTrace.