Re-Centering Humans in LLM Personalization

Typical LLM responses tend to follow a default style, even though users often have distinct preferences regarding tone, verbosity, and formality that they do not explicitly state in their prompts. Evaluating whether personalization methods can adapt to these implicit preferences is challenging, since users typically provide prompts rather than reference responses, style preferences are not factually verifiable, and reference-free LLM judges may conflate personalization with general response quality. To address these challenges, we introduce the Arbitrary Preference Mapping (APM) benchmark, which decouples user attributes (e.g. enthusiastic) from response principles (e.g. persuasive) via a hidden, randomized mapping $\mathbf{C}$ that maps user attributes to preferences about response traits. Because $\mathbf{C}$ carries no semantic content and is resampled across runs, models cannot exploit stereotypical associations and must infer preferences from conversation history. Using this unbiased evaluation methodology, we adapt retrieval-augmented, prompt-optimization, and routing personalization methods and evaluate them on Llama-3.1-8B and Qwen-3.5-27B. Our results show that routing is the most reliable approach, while RAG only improves with the stronger base LLM, and soft prompt optimization fails to improve significantly over a non-personalized baseline. Our extensive evaluation reveals that in this realistic setting, personalization remains challenging, but our adapted methods show promise.

Existing personalized LLM benchmarks primarily rely on textual personas or isolated behavioral signals, providing limited evaluation of cross-domain behavioral personalization, where responses must be grounded in heterogeneous daily-life activities. To address this gap, we introduce LUNAR, the first benchmark for evaluating how LLMs personalize responses from longitudinal app interaction histories across universal daily-life domains, including clothing, food, housing, and mobility. To support scalable benchmark construction while mitigating data sparsity and privacy concerns, LUNAR uses a multi-stage coarse-to-fine synthesis pipeline grounded in real-world behavioral patterns. Fidelity analyses show closer alignment with real behavioral distributions than other synthetic benchmarks. Experiments on 19 mainstream LLMs show that access to behavioral logs is necessary but not sufficient for deep personalization: neither more context nor larger models guarantees better performance; effective personalization depends on selecting and integrating relevant evidence across domains. Direct retrieval of fine-grained behavioral records consistently outperforms compressed memory, while stronger personalization can come at the cost of privacy protection. These findings identify evidence selection, cross-domain integration, and privacy control as key challenges for personalized LLMs.

As Large Language Models (LLMs) evolve from general-purpose assistants to user-centric agents, personalization has become central to aligning model behavior with individual preferences, making the evaluation of personalized alignment a critical bottleneck. Existing evaluation methods-ranging from automatic metrics to LLM-as-a-judge approaches-fail to capture subjective, user-specific preferences embedded in long-term interaction histories. We identify three essential principles for reliable and effective personalized evaluation: Representativeness, User-Consistency, and Discriminativeness. To address these principles, we introduce Personalized Evaluation as Learning, a paradigm that formulates personalized evaluation as a learning problem rather than a static judgment. Under this paradigm, we propose PARL (Preference-Aware Rubric Learning for Personalized Evaluation), a framework that learns to induce preference-aware evaluation rubrics directly from raw user histories and performs a self-validation mechanism to ensure consistency with the user's preferences. PARL integrates rubric induction with a discriminative reinforcement learning objective that contrasts user-authored responses against competitive personalized model outputs, enabling the learned rubrics to capture precise, user-specific decision boundaries. Experiments on real-world personalized text generation tasks show that PARL consistently induces high-fidelity rubrics that reliably identify user-aligned responses and generalize across users and tasks, while capturing stable stylistic preferences and fine-grained evaluative patterns. To ensure reproducibility, our code is available at https://github.com/SnowCharmQ/PARL.