Multimodal large language models (MLLMs) have emerged as a powerful backbone for multimodal embeddings. Recent methods introduce chain-of-thought (CoT) reasoning into the embedding pipeline to improve retrieval quality, but remain costly in both model size and inference cost. They typically employ separate reasoner and embedder with substantial parameter overhead, and generate CoT indiscriminately for every input. However, we observe that for simple inputs, discriminative embeddings already perform well, and redundant reasoning can even mislead the model, degrading performance. To address these limitations, we propose Think When Needed (TWN), a unified multimodal embedding framework with adaptive reasoning. TWN introduces a dual-LoRA architecture that attaches reasoning and embedding adapters to a shared frozen backbone, detaching gradients at their interface to mitigate gradient conflicts introduced by joint optimization while keeping parameters close to a single model. Building on this, an adaptive think mechanism uses a self-supervised routing gate to decide per input whether to generate CoT, skipping unnecessary reasoning to reduce inference overhead and even improve retrieval quality. We further explore embedding-guided RL to optimize CoT quality beyond supervised training. On the 78 tasks of MMEB-V2, TWN achieves state-of-the-art embedding quality while being substantially more efficient than existing generative methods, requiring only 3-5% additional parameters relative to the backbone and up to 50% fewer reasoning tokens compared to the full generative mode.
Multimodal Large Language Models (MLLMs) have emerged as a promising foundation for universal multimodal embeddings. Recent studies have shown that reasoning-driven generative multimodal embeddings can outperform discriminative embeddings on several embedding tasks. However, Chain-of-Thought (CoT) reasoning tends to generate redundant thinking steps and introduce semantic ambiguity in the summarized answers in broader retrieval scenarios. To address this limitation, we propose Rewrite-driven Multimodal Embedding (RIME), a unified framework that jointly optimizes generation and embedding through a retrieval-friendly rewrite. Meanwhile, we present the Cross-Mode Alignment (CMA) to bridge the generative and discriminative embedding spaces, enabling flexible mutual retrieval to trade off efficiency and accuracy. Based on this, we also introduce Refine Reinforcement Learning (Refine-RL) that treats discriminative embeddings as stable semantic anchors to guide the rewrite optimization. Extensive experiments on MMEB-V2, MRMR and UVRB demonstrate that RIME substantially outperforms prior generative embedding models while significantly reducing the length of thinking. Code is available at https://github.com/PeppaWu/RIME.
Reasoning-driven universal multimodal embedding has advanced rapidly by introducing Chain-of-Thought (CoT) reasoning into the embedding pipeline. Despite the strong performance across both general and complex tasks, this paradigm suffers from two core limitations: (i) autoregressive CoT reasoning incurs high computational cost, making it impractical for low-latency retrieval; and (ii) embedding performance is heavily coupled with CoT annotation quality, making large-scale training unreliable. These raise fundamental questions: Is textual CoT the optimal form of reasoning for embedding, and can effective embedding reasoning be accomplished in latent space? To this end, we propose LaME (Latent Reasoning Multimodal Embedding), which formulates embedding-oriented latent reasoning as a weakly supervised information bottleneck. LaME employs K learnable reason tokens as a fixed-capacity bottleneck, completing all reasoning within a single forward pass. The two weak supervision signals structurally decouple contrastive from autoregressive objectives and eliminate dependence on CoT annotations, while a two-stage training pipeline ensures stable convergence. Experiments on MMEB-v2 and MRMR show that LaME achieves competitive performance, surpassing some explicit CoT-based models, while delivering 60x faster inference than explicit CoT methods and 2x faster than latent baselines with throughput comparable to discriminative embedding models. Code is available at https://github.com/PeppaWu/LaME.
Recent research has demonstrated that Universal Multimodal Embedding (UME) benefits significantly from Chain-of-Thought (CoT) reasoning. In this paradigm, a generative model produces explicit reasoning traces for a multimodal query, with the final representation extracted from an <eos> embedding token attending to both the query and the reasoning. Despite its effectiveness, the computational overhead of generating explicit CoT traces is often prohibitive. In this work, we propose replacing explicit CoT with latent think tokens, which are interpreted as latent variables that can produce explicit CoT traces as observed variables. By optimizing think tokens using CoT generation loss and subsequent embedding tokens using contrastive loss, we produce high-performance, reasoning-aware representations at a constant inference cost. Our study investigates two key architectural designs: 1) how think and embeddings tokens should be extracted from the same LLM backbone. 2) how the tokens should be trained as two dependent tasks. We introduce TTE-Flash-2B, a reasoning-aware multimodal representation model that outperforms its explicit-CoT counterpart on the MMEB-v2 benchmark, while producing latent think tokens that are interpretable both textually and visually. Furthermore, zero-shot evaluation across 15 video datasets reveals scaling behavior as the number of think tokens increases, and motivating a pilot study of adaptive think budget allocation based on task requirements.