Algorithmic Cultivation: How Social Media Feeds Shape User Language
Authors: Olivia Pal, Agam Goyal, Eshwar Chandrasekharan, Koustuv Saha
Organizations: University of Illinois Urbana-Champaign · Urbana, IL, USA
Abstract
Algorithmic feeds have become primary environments for encountering information online, yet while they shape what people see, less is known about how sustained feed exposure shapes how people write. Drawing on Cultivation Theory, we examine whether algorithmic feeds function as online environments that leave measurable traces in users' language. We leverage a large-scale longitudinal dataset of 235M posts by 4M users on Bluesky, and conduct a quasi-experimental study matching an initial pool of 368,513 users exposed to one of three feeds -- News, Science, and Blacksky -- with a pool of 2,001,915 active control users who did not engage with any of these feeds. We examine linguistic evolution across three dimensions: lexico-semantics, psycholinguistics, and topics. We find that users exposed to these feeds show significantly greater stylistic accommodation, semantic alignment, and register formalization than matched controls. These effects vary markedly by feed identity -- Blacksky produces the deepest psycholinguistic restructuring, with significant shifts in cognitive processing, affective expression, and pronoun use, while News and Science effects are largely confined to register and topical focus. Regression models reveal that reposting is the most consistent predictor of linguistic convergence across all feeds, whereas posting and bookmarking show feed-dependent effects, with effects differing more than fourfold across feeds. Our work extends Cultivation Theory beyond belief formation to linguistic behavior, demonstrating that feeds function as persistent linguistic environments that gradually shape what and how users write online. Our work has implications for studying algorithmic influence, online identity formation, and the design and governance of feed-based platforms that mediate online interactions.
This study investigates how language mutations affect the persistent diffusion of conspiracy theories on social media. Drawing on a three-year dataset of conspiracy-related posts from X, and applying computational linguistic analysis alongside survival modelling, we find that conspiracy claims with greater semantic mutations have substantially longer lifespans. Mutations in psycholinguistic properties, including pronouns, social reference words, cognitive process terms, risk- and health- related vocabularies, are associated with extended lifespans. Mutations in actor, action and target (AAT) categories are associated with longer lifespans as well. Qualitative analysis identifies two predominant mutation patterns: simplification and assimilation, at both linguistic and AAT structural levels. Taken together, the results advance our understanding of how language mutations contribute to conspiracy persistence online and shed lights on longitudinal content moderation strategies. We argue that content moderation should consider the mutability of conspiracy claims and focus on the core claims that can address their potential variations.
Calvin Yixiang Cheng, Dorian Quelle, Scott A. Hale
Social media recommendation feeds often optimize for users' immediate impulses rather than preferences they would hold after deeper reflection. Some systems address this misalignment by incorporating users' explicit preferences via a configuration page or in-feed controls instead of just behavioral signals. However, users typically have evolving preferences, and their stated preferences and behavior naturally diverge, necessitating continuous reflection and feed realignment. But existing strategies require the user to take initiative and are often effortful; as a result, in practice they are rarely invoked. We present Compass, a system that aligns a user's feed with their reflective preferences by helping users reflect on and articulate their preferences given their behavior. To enable continuous reflection during everyday browsing, Compass surfaces in-situ reflections via lightweight notifications, while feed alignment is achieved by periodically simulating behavioral signals and directly manipulating feed content. We embedded Compass within YouTube Shorts and compared it against a baseline without continuous support through a 10-day field study (N=15). We found that Compass promoted more reflective and purposeful feed consumption, iterative preference adjustment, and stronger feed alignment, without sacrificing the casual nature of feed browsing.
Writing and communication are increasingly mediated by large language models (LLMs) that are being used to draft, revise and polish text. Although such assistance can improve clarity and help authors meet institutional expectations, widespread reliance on shared models may reduce population-level variation in linguistic form, a phenomenon we refer to as linguistic monoculture. We develop a mathematical framework in which authors and LLMs are represented as distributions over linguistic features and coevolve through repeated interaction. We analyze three interaction mechanisms: a shared model with a fixed linguistic distribution, a shared model recursively updated from author outputs, and personalized models updated through author-specific and population-level feedback. We characterize the resulting equilibria and convergence rates, showing that, shared models can drive authors toward a common norm, recursive feedback relocates the shared norm without altering pairwise spread under common conformity, and personalization can preserve a family of distinct author-model equilibria with nonzero linguistic diversity. We then endogenize conformity as a strategic choice trading off private benefits from clarity, legibility, and perceived fluency against distinctive style. Within this utility model, individually rational authors may conform more than is socially optimal because they do not internalize the value their distinctiveness provides to others, creating a negative externality and a price of monoculture that is finite for each fixed instance but can grow without bound when distinctiveness dominates authenticity. Synthetic simulations illustrate how fixed shared assistance, recursive feedback, and personalization produce different long-run diversity outcomes.
Suhas Thejaswi, Juhi Kulshreshta, Lutz Oettershagen