Organizations: School of Computer Science and Engineering, Key Laboratory of Computer Network and Information Integration, Ministry of Education, Southeast University, China · Department of Informatics, King’s College London
Abstract
Persuasive dialogue generation plays a vital role in decision-making, negotiation, counseling, and behavior change, yet it remains a challenging problem. In complex persuasion where the persuadee's internal states are not expressed clearly, the persuader must interpret responses, infer the persuadee's latent mental states (e.g., beliefs and desires), and translate them into targeted, strategy-consistent actions; however, current approaches often produce generic or weakly grounded responses even when such cues are identified. Moreover, although large language models (LLMs) can generate persuasive content, their performance varies substantially across domains due to uneven knowledge coverage and limited reasoning generalization. To address these challenges, we propose MA2P, a meta-cognitive autonomous intelligent agent framework for complex persuasion. Specifically, we develop an autonomous multi-agent architecture that coordinates perception management, mental-state inference, strategy execution, memory maintenance, and performance evaluation. To mitigate cross-domain performance variation, we further design a meta-cognitive configurator that selects an appropriate meta-strategy from a structured knowledge base at the outset, thereby guiding subsequent reasoning and planning. Experimental results show that our approach achieves a higher persuasion success rate than baselines.
We propose MADS (Multi-Agent Dialogue Simulation), a scalable framework for generating persuasive multi-turn dialogues via agent self-play. MADS employs three coordinated agents: User Agents designed to simulate diverse persona-driven behaviors by leveraging personality signifiers such as Zodiac Signs and MBTI types, a Dialog Agent executing task-oriented persuasion strategies and an Optimization Agent evaluating and refining dialogue outcomes. We further validate its effectiveness through users' Chain-of-Attitude (CoA) modeling and dedicated LLMs' persuasion assessment. This approach enables low-cost generation of training data without human annotation, addressing key industry challenges such as lack of user data, cold-start evaluation difficulties, and prompt inefficiency. Applied to a real-world marketing scenario, MADS significantly improved the persuasion capacity of small LLMs, increasing the organic traffic conversion rate by 22.4% (from 1.83% to 2.24%) , demonstrating clear business value.
Persuasive dialogue requires reasoning about others' latent mental states, a capability known as Theory of Mind (ToM). However, due to reliance on simple prompting strategies and insufficient ToM knowledge, existing LLMs often fail to capture the intrinsic dependencies among mental states, leading to fragmented representations and unstable reasoning. To address these challenges, we introduce the ToM-based Persuasive Dialogue (ToM-PD) task, grounded in the Belief-Desire-Intention (BDI) framework, which explicitly models the sequential dependencies among mental states in multi-turn dialogues. To facilitate research on this task, we construct a large-scale annotated dataset, ToM-based Broad Persuasive Dialogues (ToM-BPD), capturing fine-grained mental states and corresponding persuasive strategies. We further propose Think Thrice Before You Speak (TTBYS), a knowledge-enhanced stepwise reasoning framework that leverages both explicit and implicit prior experiences to improve LLMs' inference of desires, beliefs, and persuasive strategies. Experimental results demonstrate that Qwen3-8B equipped with TTBYS outperforms GPT-5 by 1.20%, 22.80%, and 16.97% in predicting desires, beliefs, and persuasive strategies, respectively. Case studies further show that our approach enhances interpretability and consistency in reasoning.
Understanding persuasion is critical for the safety and reliability of multi-agent systems built on large language models (LLMs). This paper studies persuasion dynamics by contrasting general LLMs with Large Reasoning Models (LRMs) that employ explicit ``thinking'' processes. Through large-scale experiments on objective (MMLU) and subjective (PersuasionBench and Perspectrum) tasks, we identify Persuasion Duality: reasoning enhances an agent's persuasive power while simultaneously increasing its resistance to persuasion. For LRMs, adding thinking content increases persuasion rates by 21 pp on average, yet reduces susceptibility to incorrect persuasion by up to 10 pp on objective tasks. Despite these gains, we uncover a critical vulnerability: persuasiveness often stems from superficial cues such as response length and repetition rather than logical validity. Non-semantic padding or repeated conclusions can match or exceed the persuasive effect of coherent reasoning, revealing a strong length bias in agents' judgments. We further show that persuasion propagates non-linearly in multi-hop agent chains, where intermediate agents may amplify or attenuate influence depending on task subjectivity. Finally, guided by attention analysis, we propose a prompt-level adversarial argument detection method that consistently improves agent robustness.