Language Mutations Sustain the Persistences of Conspiracy Theories on Social Media

Algorithmic feeds have become primary environments for encountering information online, yet while they shape what people see, less is known about how sustained feed exposure shapes how people write. Drawing on Cultivation Theory, we examine whether algorithmic feeds function as online environments that leave measurable traces in users' language. We leverage a large-scale longitudinal dataset of 235M posts by 4M users on Bluesky, and conduct a quasi-experimental study matching an initial pool of 368,513 users exposed to one of three feeds -- News, Science, and Blacksky -- with a pool of 2,001,915 active control users who did not engage with any of these feeds. We examine linguistic evolution across three dimensions: lexico-semantics, psycholinguistics, and topics. We find that users exposed to these feeds show significantly greater stylistic accommodation, semantic alignment, and register formalization than matched controls. These effects vary markedly by feed identity -- Blacksky produces the deepest psycholinguistic restructuring, with significant shifts in cognitive processing, affective expression, and pronoun use, while News and Science effects are largely confined to register and topical focus. Regression models reveal that reposting is the most consistent predictor of linguistic convergence across all feeds, whereas posting and bookmarking show feed-dependent effects, with effects differing more than fourfold across feeds. Our work extends Cultivation Theory beyond belief formation to linguistic behavior, demonstrating that feeds function as persistent linguistic environments that gradually shape what and how users write online. Our work has implications for studying algorithmic influence, online identity formation, and the design and governance of feed-based platforms that mediate online interactions.

As large language models (LLMs) increasingly mediate both content generation and moderation, linguistic evasion strategies known as Algospeak have intensified the coevolution between evaders and detectors. This research formalizes the underlying dynamics grounded in a joint action model: when Algospeak increases, detectability and understandability decrease. Further, the concept of Majority Understandable Modulation (MUM) is introduced and defined as the modulation level at which additional evasive alteration increases detector evasion but loses comprehension for the majority of recipients. To empirically probe this trade-off, we introduce a reproducible framework that can be used to create meaning-preserving, Algospeak-style variants, based on an existing taxonomy and with tunable modulation levels. Using COVID-19 disinformation as a first proof-by-example setting, we construct a reference dataset of 700 modulated items, drawn from twenty base sentences across five modulation levels and seven strategies. We then run two linked evaluations with seven different language models: one testing for interpretation through meaning recovery and one for disinformation detection through classification. Curve fitting over modulation levels yields an estimate of the Majority Understandable Modulation threshold and enables sensitivity analyses across strategies and models, see Figure 1. Results reveal the characteristic relationships between understandability and modulation. This study lays the groundwork for understanding the dynamics behind Algospeak and provides the framework, dataset, and experimental setups described.

Adoption and diffusion of neologisms in online communities have received renewed attention in recent years. As internet slang terms such as APT, referring to a K-pop song, and phrases such as Canon Event meaning an embarrassing but pivotal event, go viral online, it becomes increasingly important to understand the mechanisms that contribute to their success. Prior studies have often explained slang diffusion either from the perspective of social interaction or from the linguistic properties of the slang itself, but rarely from both perspectives together. One major obstacle has been the high cost of annotating slang usage in large-scale online communication. Recent advances in large language models (LLMs), however, make it possible to use them as scalable annotators for such tasks. In this study, we first curate a human-annotated benchmark to evaluate LLM performance in detecting slang usage in real Reddit communication. We then leverage LLM-based annotations to model slang adoption and diffusion. Our results show that slang diffusers with higher bridging capital are associated with increased subsequent adoption, whereas diffusers with higher bonding capital are associated with reduced adoption. We also find that wider contextual usage of a slang term is associated with a longer time before new users officially adopt it. Together, these findings suggest that both social-network structure and linguistic context shape the diffusion of neologisms in online communities.