In the competitive landscape of sponsored search, balancing retrieval quality with production latency is a critical challenge. While large retrieval models based on Small Language Models (SLMs) such as Qwen3-Embedding-4B/8B set strong upper bounds on public benchmarks, their deployment in high-throughput, latency-sensitive environments remains impractical. In this paper, we present HARNESS-LM (HLM), a three-phase training framework for transferring the capabilities of large-scale retrievers into compact, cost-efficient models. The approach comprises: (1) training a high-performance reference ("teacher") retriever by fine-tuning a billion-parameter-scale SLM; (2) aligning query representations via an L2 objective to distill knowledge into a sub-600M parameter student encoder; and (3) applying a final contrastive refinement stage to optimize the student for retrieval performance. We also present a comprehensive empirical study of key design choices, including alignment objectives, embedding dimensionality, model scale, architecture, and optimization strategies, to identify configurations that are most effective in production settings. On a real-world Bing Ads evaluation benchmark, HLM recovers over 98% of the reference retriever's precision across multiple settings, while delivering up to 27x lower online query-encoder latency and 20x higher throughput on NVIDIA A100 GPUs. Online A/B testing on Bing Ads further shows a +1% Revenue, +0.6% Impression, and +0.4% Click uplift over the current ensemble of retrievers running in production with the deployed 190M parameter model, clearly highlighting the practical efficacy of the HLM recipe in a real-world sponsored search setting.
Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories). While Large Language Models (LLMs) capture semantic intent better than traditional embedding models, deploying them at scale introduces prohibitive inference costs and lexical mismatch issues. Through controlled experiments on millions of users, we demonstrate a critical retrieval decomposition: rule-generated queries excel at retargeting on a lexical BM25 index, while LLM-generated queries excel at prospecting on a dense ANN index. Building on this, we propose SMART (SeMantic-aware Adaptive ReTrieval). To manage costs, a lightweight quality gate identifies coverage gaps in initial keyword results, adaptively routing only the ~10% of users who benefit from semantic prospecting to the LLM path. Offline evaluation demonstrates that this gated approach captures the bulk of semantic prospecting gains in Relevance Score while maintaining competitive re-targeting performance at a 90% reduction in LLM costs. Finally, in a 2-week online A/B test at Snap, SMART improved the ad conversion rate by +27.6% over a strong embedding-based baseline.
Dense retrieval systems increasingly rely on multi-billion-parameter language models, whose memory and computational requirements make large-scale indexing, frequent corpus updates, and low-latency serving costly. We present a three-stage training pipeline for developing compact and efficient retrievers that remain competitive with substantially larger models. The pipeline combines cross-lingual alignment, relational knowledge distillation, and contrastive fine-tuning. It requires no original ground-truth relevance labels, relying exclusively on supervision generated by strong embedding models and rerankers utilised as teachers. Using this pipeline, we develop PolDense and EuroDense, both supporting contexts of up to 8,192 tokens. PolDense is a family of six Polish retrievers ranging from 17M to 1B parameters. EuroDense is a 435M-parameter retriever supporting nine European languages. We conduct an extensive evaluation covering 41 Polish and 150 multilingual retrieval tasks. The results demonstrate strong quality-efficiency trade-offs. PolDense-1B outperforms the evaluated retrievers with up to 9B parameters, while the PolDense family forms the Pareto frontier across model sizes. Among the evaluated models below 1B parameters, EuroDense ranks first in both task-averaged and language-averaged performance and leads in seven of nine languages. We release all models publicly.
Learned sparse retrieval (LSR) models such as SPLADE have traditionally used BERT-style masked language models as backbone encoders. A natural expectation is that replacing BERT with stronger pretrained encoders should improve retrieval effectiveness. However, we find that under standard SPLADE training recipes, backbones with large MLM-head L2 norms can suffer performance degradation and even training collapse under standard SPLADE training recipes. We identify this failure as a scale mismatch in the MLM head: SPLADE directly uses MLM-head outputs to construct sparse lexical representations, and query-document relevance is computed by an unnormalized dot product over these representations. As a result, an inflated MLM-head scale can amplify sparse activations, distort matching scores, and destabilize contrastive training under common training settings. To address this issue, we introduce a simple initialization-time correction that rescales the MLM-head projection by a constant factor before SPLADE training. This zero-cost adjustment improves training stability without modifying the model architecture or training objective. Across both in-domain and out-of-domain retrieval benchmarks, this simple correction substantially improves large-norm backbones such as ModernBERT and Ettin, turning unstable training runs into competitive sparse retrievers. In several settings, the corrected models further match or surpass the classic BERT-SPLADE baseline. These findings suggest that the bottleneck in adapting pretrained encoders to LSR is not encoder capacity alone, but the calibration of the MLM-head scale used to construct sparse lexical representations.