Uniboost: Global Coordination with Value Alignment for Fair and Efficient Traffic Allocation

Recommender systems trained on user interaction data are susceptible to behavioral intensity imbalance--a systematic distortion arising from heterogeneous engagement patterns across users. This imbalance skews feedback signals such that observed interactions no longer faithfully reflect true preferences, causing models to disproportionately amplify signals from highly active users while underrepresenting others, which ultimately degrades recommendation quality and robustness at scale. To address this issue, we propose a nonparametric contrastive percentile approximation framework, PEARL, that models relative preference signals instead of absolute engagement magnitudes. Building upon relative advantage debiasing, PEARL leverages real contrastive interaction samples to approximate percentile relationships directly, without relying on auxiliary distribution estimation models. We provide theoretical justification demonstrating that such pairwise comparisons yield unbiased estimates of percentile-based preference signals. For broader applicability, we introduce a prediction-based bootstrapping mechanism for percentile smoothing to handle sparse and discrete feedback, alongside a generalized value-weighted formulation and a co-training strategy to enhance both modeling flexibility and representation learning. Extensive offline experiments demonstrate that PEARL effectively mitigates behavioral bias and consistently improves recommendation performance across multiple ranking targets. Deployed in a production livestream platform with a combined user base of billions, online A/B testing confirms substantial real-world gains: +2.10% Watch Duration, +0.80% Consumption Amount, +1.49% Interaction Rate, and -6.91% Report Rate.

Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation. When the business goal is incremental impact, as in marketing campaigns, incentives, and notifications, this paradigm systematically misallocates resources toward users who would have acted anyway. We present a decision-centric framework that instead optimizes causal effects under global constraints, aligning three components under a single objective: a causal neural network with a Transformer backbone for individual treatment-effect estimation, a Bayesian neural-bandit layer for uncertainty-aware exploration, and a dual-based large-scale linear-programming layer for constrained allocation. The framework also supports sequential context and multi-outcome, attribute-conditioned scoring through a Transformer encoder and outcome embeddings. We evaluate it with offline simulations on a public bandit dataset, targeted architectural ablations, and an online A/B test on LinkedIn Feed marketing traffic. We also distill production lessons on causal training-data construction and cost and delivery control, which were critical to successful deployment. The end-to-end treatment policy delivered a statistically significant $+7.20\%$ lift in the primary long-term-value metric, demonstrating the feasibility of production-scale causal optimization under business constraints.

Recommender systems often induce filter bubbles and semantic homogenization by monolithically optimizing for immediate user engagement. Standard single-objective models, including traditional Deep Q-Networks, are ill-equipped to navigate the trade-offs between platform retention and critical societal values like information diversity and provider fairness. To address these limitations, we introduce a multi-objective reinforcement learning framework that formalizes recommendation as a semantic multi-objective Markov decision process. By integrating high-fidelity semantic embeddings with a Pareto-DQN agent, our architecture treats engagement, diversity, and fairness as distinct, non-aggregable reward signals, avoiding the pitfalls of static reward scalarization. Empirical evaluations on the MovieLens small dataset shows that our hypervolume based action selection disrupts the feedback loops responsible for semantic collapse. By sustaining high state-trajectory variance, the Pareto-DQN effectively maps the Pareto frontier, achieving gains in auxiliary societal objectives with only marginal impacts on engagement. This work provides a path toward intrinsically aligned, responsible recommender systems.