Adapting large language models (LLMs) for personalized recommendation requires aligning their general-purpose capabilities with user-specific preferences while effectively leveraging both behavioral and semantic signals. Existing approaches typically integrate these signals at either the input level (e.g., injecting behavioral embeddings into the token space) or the output level (e.g., contrastive alignment of separate encoders), suffering from distribution gaps or lack of end-to-end task supervision. In this work, we introduce L2Rec, which unifies behavioral and semantic understanding at the parameter level of LLMs. Our key insight is that the same set of Transformer parameters can serve as a shared medium for both views: by applying view-specific, personalized low-rank perturbations via a Dual-view Personalized Mixture-of-Experts (DPMoE) mechanism, L2Rec enables a single LLM backbone to produce complementary behavioral and semantic adaptations for each user with minimal representation-level misalignment. An adaptive cross-view fusion module further integrates the dual-view outputs into a unified user preference. Experiments on four datasets show that L2Rec consistently outperforms state-of-the-art baselines, and online A/B testing on a large-scale industrial platform validates significant improvements in key engagement metrics.
Large language models (LLMs) have been applied to sequential recommendation by formulating it as a natural language task. Previous work has improved personalization by incorporating collaborative and sequential signals through input conditioning or LLM fine-tuning. However, existing approaches often rely on one or more of the following: LLM fine-tuning, additional architectural modules, representation distillation, or item-level conditioning over long interaction histories, increasing training complexity and deployment cost. We propose REPREC, a lightweight framework that reformulates LLM-based sequential recommendation through lightweight user representation alignment. REPREC maps a fixed-size user embedding from a frozen sequential encoder into a small set of learned soft tokens through a lightweight MLP injector that conditions a frozen LLM, leaving both pretrained backbones unchanged while training only the injector. We conducted exhaustive experiments on multiple benchmark datasets and demonstrate that REPREC consistently outperforms LoRA while remaining compatible with different pretrained sequential encoders and LLM backbones, enabling a modular and production-friendly recommendation pipeline without modifying either pretrained component. The gains are particularly pronounced for casual and core users across all datasets, highlighting REPREC's effectiveness in low-data regimes. Finally, when trained on short prompt histories and evaluated with longer contexts, REPREC maintains 85-100% of LoRA's performance while reducing per-epoch training time by an average of 1.51X, demonstrating an effective balance between recommendation quality and computational efficiency for production deployment. The code is available at https://github.com/phdbotcode/REPREC
Large Language Models (LLMs) have shown strong potential for recommendation by leveraging their semantic understanding and contextual modeling capabilities. Recent studies further introduce reasoning mechanisms to improve user preference modeling. However, explicit natural-language reasoning incurs substantial inference overhead, whereas existing latent reasoning methods mainly focus on generating or verifying intermediate states, leaving their layer-wise preference roles and contributions insufficiently characterized. We propose HiLaR, a Hierarchical Latent Reasoning framework with layer-aware reinforcement optimization for LLM-based recommendation. HiLaR constructs temporal-guided hierarchical user preference representations, aligns them with multiple LLM latent reasoning states, and organizes the reasoning process from broad preferences to fine-grained current intents. To further optimize the reasoning trajectory, HiLaR combines final recommendation feedback with layer-aware process rewards derived from the marginal target-likelihood gain of each state. Experiments on four Amazon benchmark datasets show that HiLaR generally outperforms strong sequential, generative, and LLM-based recommendation baselines. Ablation and sensitivity analyses further verify the contribution of hierarchical representation learning, latent alignment, and process-level optimization. Our code is available in https://github.com/hupeiyu21/HiLaR.
Large language models (LLMs) are typically aligned with population-level preferences, despite substantial variation across individual users. We introduce POPI, a user-level personalization framework that separates the problem into two components connected by a natural-language interface: a shared inference model that distills heterogeneous user signals into a concise preference summary, and a shared generator that conditions on this summary to produce personalized responses. Both components are trained under a unified preference-optimization objective, with reinforcement learning handling the non-differentiable inference step. This objective decomposes into generator approximation error and summary informativeness, revealing how a single loss simultaneously drives accurate generation and informative summarization. Because the interface is natural language, learned summaries can be inferred once per user and reused across different generators -- including frozen, black-box commercial APIs. Across four personalization benchmarks, POPI generally improves personalization quality while reducing context overhead by up to an order of magnitude.