Analyzing Persona Effects in Generated Explanations from Multimodal LLM Agents in Urban Perception

Large Language Models (LLMs) are increasingly used as proxies for human perception in urban analysis, yet it remains unclear whether persona prompting produces meaningful and reproducible behavioral diversity. We investigate whether distinct personas influence urban sentiment judgments generated by multimodal LLMs. Using a factorial set of personas spanning gender, economic status, political orientation, and personality, we instantiate multiple agents per persona to evaluate urban scene images from the PerceptSent dataset and assess both within-persona consistency and cross-persona variation. Results show strong convergence among agents sharing a persona, indicating stable and reproducible behavior. However, cross-persona differentiation is limited: economic status and personality induce statistically detectable but practically modest variation, while gender shows no measurable effect and political orientation only negligible impact. Agents also exhibit an extremity bias, collapsing intermediate sentiment categories common in human annotations. As a result, performance remains strong on coarse-grained polarity tasks but degrades as sentiment resolution increases, suggesting that simple label-based persona prompting does not capture fine-grained perceptual judgments. To isolate the contribution of persona conditioning, we additionally evaluate the same model without personas. Surprisingly, the no-persona model sometimes matches or exceeds persona-conditioned agreement with human labels across all task variants, suggesting that simple label-based persona prompting may add limited annotation value in this setting.

Personalized language-model assistants are often evaluated through a memory lens: can a model recall preferences users have explicitly stated in dialogue? More comprehensive personalization demands a harder capability -- inferring what users care about from the multimodal traces they naturally leave behind. We introduce SocialPersona, a benchmark for evaluating whether multimodal large language models (MLLMs) can recover revealed preferences from longitudinal social-media timelines and use them in dialogue. Built from longitudinal timelines of 171 everyday, non-promotional social-media users, SocialPersona contains text, images, timestamps, and 2,597 human-verified preference tags across seven interest domains, separating stable interests from recent interests. It supports two tasks: constructing structured user profiles from multimodal context and generating responses aligned with inferred profiles. Experiments with proprietary and open-weight MLLMs show that models can identify broad interest domains, yet their performance drops on fine-grained and recent interests and degrades further when inferred profiles must be used to personalize dialogue. Together with evidence that text and images provide complementary preference signals, these results indicate that robust cross-modal, long-horizon user modeling remains a key challenge, and that SocialPersona can help measure and advance progress toward assistants that infer and act on revealed preferences.

Large Language Models (LLMs) reveal inherent and distinctive personas through dialogue. However, most existing persona discovery approaches rely on surface-level lexical or stylistic cues, treating dialogue as a flat sequence of tokens and failing to capture the deeper discourse-level structures that sustain persona consistency. To address this limitation, we propose a novel analytical framework that interprets LLM dialogue through bridging inference -- implicit conceptual relations that connect utterances via shared world knowledge and discourse coherence. By modeling these relations as structured knowledge graphs, our approach captures latent semantic links that govern how LLMs organize meaning across turns, enabling persona discovery at the level of discourse coherence rather than surface realizations. Experimental results across multiple reasoning backbones and target LLMs, ranging from small-scale models to 80B-parameter systems, demonstrate that bridging-inference graphs yield significantly stronger semantic coherence and more stable persona identification than frequency or style-based baselines. These results show that persona traits are consistently encoded in the structural organization of discourse rather than isolated lexical patterns. This work presents a systematic framework for probing, extracting, and visualizing latent LLM personas through the lens of Cognitive Discourse Theory, bridging computational linguistics, cognitive semantics, and persona reasoning in large language models. Codes are available at https://github.com/JiSoo-Yang/Persona_Bridging.git