ProductWebGen: Benchmarking Multimodal Product Webpage Generation

The rapid progress of Artificial Intelligence Generated Content (AIGC) tools enables images, videos, and visualizations to be created on demand for webpage design, offering a flexible and increasingly adopted paradigm for modern UI/UX. However, directly integrating such tools into automated webpage generation often leads to style inconsistency and poor global coherence, as elements are generated in isolation. We propose MM-WebAgent, a hierarchical agentic framework for multimodal webpage generation that coordinates AIGC-based element generation through hierarchical planning and iterative self-reflection. MM-WebAgent jointly optimizes global layout, local multimodal content, and their integration, producing coherent and visually consistent webpages. We further introduce a benchmark for multimodal webpage generation and a multi-level evaluation protocol for systematic assessment. Experiments demonstrate that MM-WebAgent outperforms code-generation and agent-based baselines, especially on multimodal element generation and integration. Code & Data: https://aka.ms/mm-webagent.

Large language models are rapidly evolving into interactive coding agents capable of end-to-end web coding, yet existing benchmarks evaluate only narrow slices of this capability, typically text-conditioned generation with static-correctness metrics, leaving visual fidelity, interaction quality, and codebase-level reasoning largely unmeasured. We introduce WebCompass, a multimodal benchmark that provides unified lifecycle evaluation of web engineering capability. Recognizing that real-world web coding is an iterative cycle of generation, editing, and repair, WebCompass spans three input modalities (text, image, video) and three task types (generation, editing, repair), yielding seven task categories that mirror professional workflows. Through a multi-stage, human-in-the-loop pipeline, we curate instances covering 15 generation domains, 16 editing operation types, and 11 repair defect types, each annotated at Easy/Medium/Hard levels. For evaluation, we adopt a checklist-guided LLM-as-a-Judge protocol for editing and repair, and propose a novel Agent-as-a-Judge paradigm for generation that autonomously executes generated websites in a real browser, explores interactive behaviors via the Model Context Protocol (MCP), and iteratively synthesizes targeted test cases, closely approximating human acceptance testing. We evaluate representative closed-source and open-source models and observe that: (1) closed-source models remain substantially stronger and more balanced; (2) editing and repair exhibit distinct difficulty profiles, with repair preserving interactivity better but remaining execution-challenging; (3) aesthetics is the most persistent bottleneck, especially for open-source models; and (4) framework choice materially affects outcomes, with Vue consistently challenging while React and Vanilla/HTML perform more strongly depending on task type.

Recent advancements in multimodal large language models (MLLMs) have achieved remarkable progress in multimodal reasoning and code generation, catalyzing a new paradigm for front-end development. In particular, these models can directly transform visual designs into executable code, significantly improving the efficiency and adaptability of web development. Modern web applications are dynamic and interactive, featuring frequent user-page interactions. However, existing benchmarks largely evaluate the code generation of static webpages, ignoring the complex interactive behaviors in real-world applications. Besides, their evaluation criteria remain confined to visual fidelity and code structure, overlooking the interaction consistency between the generated and the reference webpages. To address these limitations, we introduce WebIGBench, the first benchmark designed to evaluate code generation for interactive webpages with complex interactions. By combining manually designed interaction paths with UI automation, we collected 103 complex webpages from real-world websites. This benchmark covers 5 popular interactive action types (e.g., click, input) involving 871 distinct interactive actions. Moreover, we propose a novel evaluation pipeline to address the gap in automated assessment of interactive actions. Extensive experiments on several representative MLLMs reveal the performance boundaries of current models in interactive webpage code generation using WebIGBench. The proposed benchmark is available at https://github.com/anoa12159-hue/WebIGBench_eval.