QueryAgent-R1: Bridging Query Generation and Product Retrieval for E-Commerce Query Recommendation

Generative retrieval offers a promising alternative by unifying the fragmented multi-stage retrieval process into a single end-to-end model. However, its practical adoption in industrial e-commerce search remains challenging, given the massive and dynamic product catalogs, strict latency requirements, and the need to align retrieval with downstream ranking goals. In this work, we propose a retrieval framework tailored for real-world recall scenarios, positioning generative retrieval as a recall-stage supplement rather than an end-to-end replacement. Our method, CQ-SID (Category-and-Query constrained Semantic ID), employs category-aware and query-item contrastive learning along with Residual Quantized VAEs to encode items into hierarchical semantic cluster identifiers, significantly reducing beam search complexity. Additionally, we develop EG-GRPO (Expert-Guided Group Relative Policy Optimization), a reinforcement learning approach that aligns generative recall with downstream ranking under sparse rewards by injecting ground-truth samples to stabilize training. Offline experiments on TmallAPP search logs show that CQ-SID achieves up to 26.76% and 11.11% relative gains in semantic and personalized click hitrate over RQ-VAE baselines, while halving beam search size. EG-GRPO further improves multi-objective performance. Online A/B tests confirm gains in GMV (+1.15%) and UCTCVR (+0.40%). The generative recall channel now contributes substantially in production, accounting for over 50.25% of exposures, 58.96% of clicks, and 72.63% of purchases, demonstrating a viable path for deploying generative retrieval in real-world e-commerce systems.

Semantic retrieval in e-commerce must handle short, noisy, and colloquial queries over large product catalogs with fine-grained attribute distinctions. We present a Siamese LLM dual-encoder trained through a two-stage pipeline: contrastive learning with a false-negative margin mask to prevent penalization of near-duplicate products, followed by Relative Odds Alignment for Retrieval (ROAR), a preference optimization objective that extends Bradley-Terry to variable-sized graded relevance groups via consecutive odds-ratio margins. The training corpus mirrors this progression - substitute query-product pairs provide coarse semantic supervision in Stage 1 and graded relevance annotations drive fine-grained ranking in Stage 2. The resulting system accurately retrieves exact matches while correctly ordering substitutes and complementary products, with gains confirmed across query-frequency strata and business verticals, and statistical significance validated through live A/B deployment at scale.

Conversational product search assistants offer a more expressive, natural, and interactive alternative to traditional keyword-based product search. With limited screen space, showing only a few items increases the need for precise preference elicitation, which can prolong conversations, leading to user frustration and session abandonment. Conversely, rushing to recommend items without a clear understanding of preferences risks poor matches and a degraded user experience. We present Dialogue to Discovery (D2D), an attribute-oriented preference elicitation framework that dynamically exploits the structure of product attributes to efficiently steer conversations toward the user's desired item. D2D adaptively prioritizes the most informative queries and strategically times product recommendations, reducing premature or off-target suggestions that harm engagement. To evaluate D2D, we curate three datasets from the Amazon Reviews corpus. In simulated conversations modelled using a multi-factor utilitarian patience framework, D2D achieves a 22.2-29.9% improvement in target-finding accuracy, 6.6-16.1% reduction in abandonment, and 27.5% shorter average conversations over the state-of-the-art baselines. A complementary user study further confirms significant gains in both user satisfaction and perceived efficiency.