Reinforcement learning (RL) presents a promising avenue for enhancing generative recommendation beyond supervised imitation, leveraging reward signals to guide policy improvement. However, its efficacy is critically contingent on the trustworthiness of the reward model for the samples it evaluates. In practice, production rankers, the widely adopted reward models, are trained on exposure-biased logs, leading to sample-dependent inaccuracies that violate this assumption. Our stratified analysis uncovers a consistent pattern: reward guidance is most beneficial when the policy exhibits uncertainty and the ranker can effectively discriminate the ground-truth item from rollout negatives. On other samples, the reward signal is either negligible or detrimental, highlighting the risk of uniform RL application. To address such an issue, we introduce AdaGRPO, a novel framework that treats reward-guided optimization as selective admission rather than uniform pressure. Training is anchored in supervised negative log-likelihood, while the GRPO objective is gated by a binary, per-sample clip determined by two rollout diagnostics: policy-side difficulty and reward discriminability. Instances failing either diagnostic default to pure supervision, ensuring stability and mitigating the amplification of noisy gradients. We validate AdaGRPO on a large-scale e-commerce dataset. At the best intermediate checkpoint, it elevates HR@10 from 11.01% to 12.18% while constraining hallucination below 0.22%, and maintains robustness at the final checkpoint (HR@10 11.63%, hallucination 0.27%), outperforming fixed NLL--GRPO mixtures across the retrieval--validity frontier. In production A/B tests, AdaGRPO achieves statistically significant gains in click-through rate and dwell time, confirming its practical utility.
Traditional retrieval pipelines optimize utility through stages of candidate retrieval and reranking, where ranking operates over a predefined candidate set. Large Language Models (LLMs) broaden this into a generative process: given a candidate pool, an LLM can generate a subset and order it within a single autoregressive pass. However, this flexibility introduces a new optimization challenge: the model must search a combinatorial output space while receiving utility feedback only after the full ranked list is generated. Because this feedback is defined over the completed sequence, it cannot distinguish whether a poor result arises from failing to generate a relevant subset or from failing to rank that subset correctly. This credit assignment gap makes end-to-end optimization unstable and sample-inefficient. Existing systems often address this by separating candidate generation from ranking. However, such decoupling remains misaligned with downstream utility because ranking is limited by the candidate set it receives. To bridge this gap, we propose a unified framework that performs both within a single autoregressive rollout and optimizes them end-to-end via factorized group-relative policy optimization (F-GRPO). Our framework factorizes the policy into candidate generation and ranking while sharing a single LLM backbone, and jointly trains them with an order-invariant coverage reward and a position-aware utility reward. To address the resulting phase-specific credit assignment problem, we use separate group-relative advantages for generation and ranking within a two-phase sequence-level objective. Across sequential recommendation and multi-hop question answering benchmarks, F-GRPO improves top-ranked performance over GRPO and decoupled baselines, outperforms supervised alternatives, and remains competitive with strong zero-shot rerankers, with no architectural changes at inference time.
Generic group-based RL assumes that sampled rollout groups are already usable learning signals. We show that this assumption breaks down in sparse-hit generative recommendation, where many sampled groups never become learnable at all. We propose ReCast, a repair-then-contrast learning-signal framework that first restores minimal learnability for all-zero groups and then replaces full-group reward normalization with a boundary-focused contrastive update on the strongest positive and the hardest negative. ReCast leaves the outer RL framework unchanged, modifies only within-group signal construction, and partially decouples rollout search width from actor-side update width. Across multiple generative recommendation tasks, ReCast consistently outperforms OpenOneRec-RL, achieving up to 36.6% relative improvement in Pass@1. Its matched-budget advantage is substantially larger: ReCast reaches the baseline's target performance with only 4.1% of the rollout budget, and this advantage widens with model scale. The same design also yields direct system-level gains, reducing actor-side update time by 16.60x, lowering peak allocated memory by 16.5%, and improving actor MFU by 14.2%. Mechanism analysis shows that ReCast mitigates the persistent all-zero / single-hit regime, restores learnability when natural positives are scarce, and converts otherwise wasted rollout budget into more stable policy updates. These results suggest that, for generative recommendation, the decisive RL problem is not only how to assign rewards, but how to construct learnable optimization events from sparse, structured supervision.
Recent advances in reward modeling show a paradigm shift from discriminative reward models to generative reward models. However, despite their strong capabilities in response ranking, generative reward models have not realized their potential in reinforcement learning (RL). Our analysis reveals that this limitation arises from a mismatch between the comparative nature of generative reward modeling and the scalar scoring paradigm adopted by existing RL algorithms. To bridge this gap, we propose a Ranking-based Reward Construction (RRC) approach, which enables generative reward models to provide more effective RL learning signals by deriving rewards from relative preference rankings. RRC introduces two complementary strategies: self-competitive ranking, which exploits comparisons among sampled responses, and anchor-guided ranking, which enables scalable ranking-based reward construction with a small set of reference responses. Experiments across open-ended chat and reasoning benchmarks demonstrate that RRC substantially improves RL training with generative reward models, achieving consistent gains over existing reward construction approaches. Our code can be found at https://github.com/wangclnlp/RRC.