Social roles shape expectations, priorities, and judgments, yet it remains unclear how large language models (LLMs) associate occupational identities with broader cultural value patterns. Prior work used nationality-based cultural prompting to study how LLM responses to value-survey questions align with human cultural benchmarks. In this paper, we extend that framework by replacing cultural prompting with occupational prompting to examine how professional-role cues influence value-survey responses in open-weight LLMs. Using a survey-grounded evaluation pipeline based on questions from the Integrated Values Surveys, we project model responses into the two-dimensional Inglehart--Welzel cultural space. We prompt open-weight LLMs to answer questions under occupational identities such as accountant, teacher, engineer, and nurse, and then analyze how these occupation-conditioned responses are positioned on the cultural map. Our results show that when open-weight LLMs are prompted with occupations rather than national identities, their responses remain within a broadly Western-leaning region of the cultural map. However, different occupations introduce shifts within this region, producing distinct occupational skews. This indicates that occupational prompts are not treated as neutral role labels, but instead elicit structured value patterns. These findings extend survey-based evaluation of cultural bias beyond nationality-based prompting and provide a framework for studying how occupational personas shape value expression in LLMs.
Large Language Models (LLMs) are deployed across cultural contexts but often reflect homogenized values inherited from training data. Evaluations of cultural alignment typically rely on direct prompting with survey-style questions, which frequently elicit neutral or safety-aligned responses and fail to capture underlying model preferences. We propose a framework for probing and steering latent cultural representations in LLMs along the two Inglehart--Welzel axes of the World Values Survey (WVS). By translating social value questions into scenario-based behavioral dilemmas, we extract token-level probabilities to measure implicit values and apply activation steering, optionally combined with country-conditioned prompting, to shift model behavior without retraining. Across three open-source LLMs and four target cultures, we find substantial variation in steerability and identify latent entanglement, where interventions along one cultural dimension induce shifts along another. This coupling mirrors correlations in human WVS data and persists across activation, prompt, and hybrid steering. It constrains axis-independent alignment, though general task performance is largely preserved.
LLMs have been showing limitations when it comes to cultural coverage and competence, and in some cases show regional biases such as amplifying Western and Anglocentric viewpoints. While there have been works analysing the cultural capabilities of LLMs, there has not been specific work on highlighting LLM regional preferences when it comes to cultural-related questions. In this work, we propose a new dataset based on a comprehensive taxonomy of Culture-Related Open Questions (CROQ). The results show that, contrary to previous cultural bias work, LLMs show a clear tendency towards countries such as Japan. Moveover, our results show that when prompting in languages such as English or other high-resource ones, LLMs tend to provide more diverse outputs and show less inclinations towards answering questions highlighting countries for which the input language is an official language. Finally, we also investigate at which point of LLM training this cultural bias emerges, with our results suggesting that the first clear signs appear after supervised fine-tuning, and not during pre-training.
Joseba Fernandez de Landa, Carla Perez-Almendros, Jose Camacho-Collados
Large Language Models (LLMs) often exhibit homogenized cultural perspectives. While the World Values Survey (WVS) provides a gold standard for mapping human values, traditional direct prompting of LLMs on WVS often fails to access the model's latent cultural depth, leading to safety-aligned refusals or neutral responses. Here, we propose a generalizable framework for cultural evaluation and intervention that transitions from abstract queries to scenario-based behavioral probing. By extracting implicit token probabilities across 300 situational dilemmas, we bypass surface-level alignment to map the latent coordinates of LLMs cultural value. We further introduce activation steering to shift these internal alignments during the forward pass without retraining. Across multiple LLMs, we find substantial variation in adaptability and uncover a consistent phenomenon of latent entanglement, where interventions along one cultural dimension induce shifts along another. These results suggest that cultural values are encoded as coupled structures, limiting precise alignment. This work establishes a computationally efficient framework for cultural steering, highlighting the structural complexities when navigating global value with LLMs.