The Tone of Awareness: Topic, Sentiment, and Toxicity Maps During Mental Health Month on TikTok
Authors: Henrique Ferraz de Arruda, Andreia Sofia Teixeira, Pranay Gundala Reddy, Anindya Mondal, Kleber Andrade Oliveira, Filipi Nascimento Silva
Organizations: Institute for Biocomputation and Physics of Complex Systems (BIFI), University of Zaragoza, Zaragoza, Spain · ARAID Foundation, Zaragoza, Spain · BRAN Lab, Network Science Institute, Northeastern University London, London, UK · Kent Medway Medical School, Canterbury, United Kingdom · LASIGE, Faculdade de Ciências da Universidade de Lisboa, Lisboa, Portugal · Observatory on Social Media, Indiana University, Bloomington, IN, USA · Social Dynamics Research Lab, Department of Psychology, University of Limerick, Limerick, Ireland · CSSI - Kellogg School of Management, Northwestern University, IL, USA
Despite raising concerns about the mental health effects associated with the usage of TikTok, little is known about how related content is framed by creators and received by audiences. We collect the content of 28,341 TikTok videos and 80,130 comments from Mental Health Awareness Month (May) in 2023 and 2024 via the TikTok Research API, and study how the tone of awareness varies across topics and years. We characterize "tone" as the emotional and interpersonal framing of mental health discourse, operationalized through sentiment and toxicity measures. We extract topics from video text using BERTopic and log-odds keywords, then quantify topic-conditioned sentiment (XLM-T) and toxicity (Detoxify) separately for video transcriptions and comments. Sentiment captures the affective valence of content, while toxicity reflects the presence of harmful or abusive language. We find a stable set of recurring themes across years, spanning clinical conditions, emotional disclosure, self-care, and campaign-oriented content, with engagement highly skewed toward a small subset of topics. All sentiment and toxicity analyses are computed separately for video content and comments, allowing us to distinguish between content production and audience reception. Sentiment in videos is often negative for emotionally charged topics, while comments tend to shift toward more mixed or positive polarity, especially for suicide prevention. Toxicity is low in median overall, but exhibits longer-tailed outliers in comments than in videos that are more pronounced in comments and concentrated in specific topics (e.g., "Duet", "Suicide Prevention", and "Psychisch"). Overall, our results provide a topic-level decomposition of mental health discourse on TikTok during awareness-month campaigns.
Online political hostility is pervasive, yet it remains unclear how toxicity varies across campaign issues and political ideology, and what psychosocial signals and framing accompany toxic expression online. In this work, we present a large-scale analysis of discourse on X (Twitter) during the five weeks surrounding the 2024 U.S. presidential election. We categorize posts into 10 major campaign issues, estimate the ideology of posts using a human-in-the-loop LLM-assisted annotation process, detect harmful content with an LLM-based toxicity detection model, and then examine the psychological drivers of toxic content. We use these annotated data to examine how harmful content varies across campaign issues and ideologies, as well as how emotional tone and moral framing shape toxicity in election discussions. Our results show issue heterogeneity in both the prevalence and intensity of toxicity. Identity-related issues displayed the highest toxicity intensity. As for specific harm categories, harassment was most prevalent and intense across most of the issues, while hate concentrated in identity-centered debates. Partisan posts contained more harmful content than neutral posts, and ideological asymmetries in toxicity varied by issue. In terms of psycholinguistic dimensions, we found that toxic discourse is dominated by high-arousal negative emotions. Left- and right-leaning posts often exhibit similar emotional profiles within the same issue domain, suggesting emotional mirroring. Partisan groups frequently rely on overlapping moral foundations, while issue context strongly shapes which moral foundations become most salient. These findings provide a fine-grained account of toxic political discourse on social media and highlight that online political toxicity is highly context-dependent, underscoring the need for issue-sensitive approaches to measuring and mitigating it.
Computational mental health research has predominantly centered on English-speaking populations, leaving Arabic-language discourse comparatively under-examined. We present an exploratory computational study of 8,147 tweets from 607 users classified by a GPT-4.1 personal-disclosure pipeline as likely lived-experience authors in three condition-specific Arabic-language X (formerly Twitter) Communities. We focus on discourse related to borderline personality disorder (BPD), bipolar disorder, and ADHD, and characterize community-associated linguistic patterns using a multi-domain cultural keyword framework. The results suggest that in this corpus, Bipolar tweets contain more religious and medical vocabulary, BPD tweets contain more relational, identity, and emotional-distress vocabulary, and ADHD tweets more often focus on practical symptoms and medication management. We treat these patterns as hypothesis-generating rather than confirmatory because the corpus is imbalanced across conditions, some subcorpora are temporally concentrated, and the keyword framework is an initial operationalization rather than a validated measurement instrument. The paper contributes a reusable LLM-assisted personal-disclosure pipeline and an exploratory cultural keyword framework for Arabic mental health discourse.
Recent advances in Large Language Models (LLMs) have motivated their adoption across a wide range of domains, including Artificial Intelligence (AI) for mental health. Given the growing prevalence of mental health disorders worldwide and the limited accessibility of professional care, there is an increasing demand for scalable computational approaches that can assist in early detection and continuous monitoring of psychological well-being. In this area, ongoing efforts have focused on curating domain-specific datasets and leveraging them to develop LLMs capable of supporting holistic mental health analysis. In line with this direction, we propose an LLM-based pipeline for comprehensive mental health analysis over sequentially ordered user posts, as part of the CLPsych shared task. Our pipeline offers a unified framework that jointly enables post-level assessment and user-level temporal modeling.