Implicit feedback is widely used in recommender systems due to its accessibility and generality, yet it usually presents noisy samples (e.g., clickbait, position bias). Meanwhile, recommenders inevitably face the item cold-start problem due to the continuous influx of new items. We identify that cold items are more prone to noisy samples due to the aforementioned factors, and researchers often overlook the significance of denoising implicit feedback for cold items. Previous denoising studies usually identify noisy samples based on heuristic patterns, such as higher loss values, and mitigate noise through sample selection or re-weighting. However, these methods have limited adaptability and are ineffective in cold-start scenarios. To achieve denoising implicit feedback for cold-start recommendation, we propose a model-agnostic denoising method called DIF. First, user preferences for content remain stable, which allows us to infer pseudo-labels indicating whether a user is interested in a cold item through content-similar warm items. Furthermore, to improve pseudo-label accuracy, we model the confidence of pseudo-labels based on the content similarity between the cold item and warm items, and then aggregate multiple pseudo-labels for each sample. Finally, we explicitly estimate the uncertainty of the noisy sample label by considering its relative entropy and the cold-start status of the item, which adaptively guides the role of pseudo-labels to correct the noisy labels at the sample level. DIF's superiority is supported by both theoretical justification and extensive experiments on real-world datasets. The method has been deployed on a billion-user scale short video application Kuaishou and has significantly improved various commercial metrics within cold-start scenarios.
Cold-start item recommendation remains a persistent challenge in real-world systems due to the absence of interaction histories. While prior models attempt to bridge this gap using item content features, they universally suffer from the \textbf{seesaw dilemma}: enhancing performance for cold items inevitably degrades performance for warm items, and vice versa. We identify that this dilemma stems from a fundamental \textbf{distributional disparity}: warm item embeddings occupy a complex behavioral manifold" shaped by rich interaction signals, whereas cold item embeddings are constrained to a semantic manifold" derived solely from auxiliary content. Existing methods often force a rigid mapping between these inconsistent spaces, causing the model to sacrifice the precision of warm representations to accommodate cold ones. To address this, we propose \textbf{DiffCold}, a diffusion-based generative model that unifies warm and cold representations. Unlike GANs or VAEs, DiffCold leverages conditional diffusion to reconstruct warm item embeddings from content, preserving the underlying manifold structure without degradation. We further tailor this paradigm with two specific designs: a \textbf{Retrieval-enhanced Aggregator} that initializes generation using semantically similar warm items to bypass inefficient noise, and a \textbf{Simulation-based Representation Alignment} module that enforces distribution consistency between generated and real embeddings via contrastive learning. Experiments on three benchmarks confirm that DiffCold resolves the seesaw dilemma, consistently outperforming state-of-the-art methods across all metrics.
Learning from implicit feedback in recommender systems is fundamentally challenged by pervasive label noise. While conventional denoising approaches often discard noisy instances to ensure robustness, this strategy inevitably suffers from low data utilization. Alternative methods that employ a Bayes-label transition matrix (BLTM) can leverage all available data, but their estimates tend to be biased in practical recommendation scenarios. To address these limitations, this paper proposes a Robust GMM-weighted Bayes-label Transition Matrix framework (RGBT). Our solution utilizes a Gaussian Mixture Model (GMM) to derive instance-specific reliability scores, which systematically calibrate the BLTM estimation to mitigate bias. Theoretical analysis confirms that our approach, by leveraging the BLTM framework with GMM calibration, simultaneously ensures full sample utilization, delivers consistent estimation, and critically, achieves a significant reduction in estimation variance. Extensive experiments on multiple real-world and synthetically flipped datasets demonstrate that RGBT not only utilizes noisy samples more effectively than mainstream reliable sample-based denoising methods, but also achieves significantly superior calibration capability of the transition matrix compared to state-of-the-art transition matrix-based denoising approaches.
Collaborative filtering and graph-based recommendation models are highly effective because they leverage observed user interactions, but this dependence creates a fundamental cold-start challenge when newly added content has no interaction history. In Tubi's production retrieval system, this challenge is further constrained by the serving interface: new content must be assigned a standalone embedding immediately, and the model must also produce device embeddings suitable for approximate nearest-neighbor retrieval. We address this setting by formulating cold-start recommendation as an inductive graph-completion problem on a temporal bipartite device-content graph. We propose Shallow-RHS, an asymmetric link-prediction architecture in which the left-hand side (LHS) device tower leverages temporally valid watch-history message passing to capture collaborative signals, while the right-hand side (RHS) content tower is intentionally shallow with respect to the graph and encodes content solely from intrinsic features. The RHS tower does not use ID-based embeddings, content-side subgraphs, neighbor aggregation, or interaction-derived representations, forcing the content encoder to map intrinsic features into a collaborative-filtering-aware embedding space. After training, the learned content encoder generates embeddings for both warm and newly ingested content, enabling implicit graph completion through retrieval of warm surrogate neighbors. We further extend the same representation-completion principle to device cold-start by constructing cohort-based embeddings from demographic features. Large-scale online experiments demonstrate consistent relative improvements in content cold-start engagement, promotion speed, impression acquisition, and device cold-start engagement.