The paper explores how "culture" can be operationalised in Natural Language Processing (NLP) and what this reveals about the possibilities and limits of considering a plurality of cultural backgrounds in technological design. It proposes that cultural alignment cannot be achieved only by adding more examples of "other cultures", rather it requires plural epistemologies: allowing multiple, locally grounded ways of knowing. To analyze how this plurality of knowing can be addressed in NLP, the paper uses a socio-technical model of language technology (LT) design, the five layers of technological activity model, for collecting and systematizing approaches to culture in NLP. The analysis shows that while NLP research has made progress toward more culturally sensitive systems, many approaches remain partial, addressing "culture" primarily at the level of output or representation while leaving deeper questions of power, governance, and social context unresolved. The paper concludes that operationalising culture requires much more than technical adaptation; it suggests a reflexive and plural socio-technical approach that navigates potentials and limits of computational formalisation for accounting multiple linguistic and socio-cultural backgrounds.
Language models are increasingly used to quantify cultural phenomena, but what makes such measurement distinctively cultural? This paper argues that NLP work on culture is a material-discursive practice: the apparatus -- model, data, annotation, evaluation -- participates in constituting the cultural reality it measures, rather than passively recording it. Drawing on Karen Barad's concept of the agential cut -- the contingent boundary between phenomenon and instrument -- I show that the apparatus's substantive design choices draw such boundaries, and that the boundary is entangled from the start because language models have already internalized much of the cultural material they measure. I illustrate this through three case studies on television and film dialogue (measuring structure, interaction, and deviation) and three examinations of the apparatus itself (erasure of cultural markers, attunement to historical material, and agency in an agentic workflow). This big picture analysis proposes a research program that is theory-driven, empirically rigorous, and culturally contingent, treating each agential cut as a conscious commitment, at once methodological and ethical.
As Artificial Intelligence (AI) makes inroads into different parts of the Indian subcontinent, there is significant interest in studying how AI impacts the linguistic and cultural foundations of this civilization. AI is seen as a ''double-edged sword'' where on the one hand, it can enable access and inclusion for a large population, on the other, it can homogenize worldviews and exclude underrepresented languages and worldviews. In this paper, we try to characterize this problem by addressing the extensive characteristic nature of Indian linguistics and the way they closely connect to cultural practices and worldview. We then perform a longitudinal survey of how Natural Language Processing (NLP) techniques have evolved in this space, tracing the historical development of Indic NLP, covering key milestones, methodological shifts, and resource creation efforts. In addition, the paper also examines the structural and sociolinguistic characteristics of Indian languages, such as rich morphology, complex scripts and grammar rules, diglossia, and large dialectal variation, and explains how these create unique challenges for building AI foundation models. We then discuss the growing role of Indic foundation models and analyze how these models address these long-standing resource and representation gaps. Finally, we propose a research direction called 'Culture Sensing', which re-imagines AI based on hermeneutic reasoning. Culture Sensing aims to address open problems such as ensuring equitable performance across low-resource languages and producing outputs that are culturally meaningful. By bringing together past work, current techniques, and emerging trends, this paper outlines research directions that can guide the next phase of Indic NLP and contribute to the development of more robust and inclusive Indic foundation models.
Culture is the most insidious vector of gradual human disempowerment by AI: unlike economic or political displacement, cultural displacement attacks the very preferences and values through which humans recognise and resist disempowerment itself. We argue that existing AI governance frameworks suffer from a critical blind spot by treating cultural impact as secondary to economic and safety concerns. This paper develops \emph{memetic capture} as a unifying concept for AI-driven cultural disempowerment, and proposes the \textbf{Cultural Pluralistic Governance Framework (CPGF)}, a four-tier policy architecture combining quantitative cultural influence metrics, democratic value assemblies, pluralistic deployment standards, and transnational coordination mechanisms. We argue that pluralism is not merely an ethical requirement for such governance but a structural necessity: monocultural AI governance accelerates the very disempowerment it claims to prevent. We identify concrete policy levers, discuss implementation tensions, and outline a research agenda at the intersection of pluralistic alignment and cultural AI governance.