AI-PAVE-Br: Leveraging Large Language Models for Enhanced Product Attribute Value Extraction through a Golden Set Approach

Customers rely on specific product attributes to compare products and make purchasing decisions, but e-commerce catalogs are messy and unstructured, making it difficult to identify which attributes matter most and extract them at scale. Standard Attribute Value Extraction (AVE) systems treat all attributes equally, producing large, inconsistent attribute sets that do not reflect the factors consumers use to differentiate products. We introduce a two-stage LLM pipeline that first discovers a compact, ranked schema of purchase-discriminative attributes for each product category, then extracts their values from catalog text using a fine-tuned compact LLM (Qwen3-4B) with Hyper-Parallel Decoding (HPD). This pipeline achieves 85% extraction accuracy, on par with the foundational LLM it was distilled from, while reducing inference costs by 92% over foundational LLMs, enabling production-scale use for product discovery and catalog enrichment. The resulting category-level structured representations effectively constitute automatically constructed product knowledge bases, providing consistent, comparable attributes across varied product categories that can ground downstream knowledge-intensive applications.

Fine-tuning large language models (LLMs) for e-commerce attribute extraction requires labeled data representative across thousands of product types, attributes, and multiple languages. This combinatorial scale translates to millions of annotations, rendering human labeling prohibitively costly. While recent work has demonstrated synthetic label generation using LLMs, deploying such approaches at industrial scale requires integrated quality control mechanisms. We present SynthAVE, a large-scale benchmark for attribute-value verification spanning 12,726 products across 229 product types, 792 attributes, and 4 languages (Spanish, French, Italian, German). To validate synthetic labels at scale, we introduce a multi-LLM arena framework where each sample is evaluated by 21 judge configurations (7 model families $\times$ 3 prompts), with final labels determined via majority voting; disagreements with the synthetic label are expert-adjudicated and agreement cases are audited on a stratified sample. The majority vote ensemble agrees with expert labels at Cohen's $κ= 0.92$ (95.0% agreement), while individual judges agree with one another only moderately (Fleiss' $κ= 0.76$)--by design, since we select for diversity. This demonstrates that diverse models with varying individual judgments aggregate into highly reliable predictions, enabling cost-effective validation at scale while concentrating expert effort on the cases where it changes the label. We estimate the resulting label quality at 97.9%.

Product attribute extraction in e-commerce is bottlenecked by ontologies that are inconsistent, incomplete, and costly to maintain. We present AutoPKG, a multi-agent Large Language Model (LLM) framework that automatically constructs a Product-attribute Knowledge Graph (PKG) from multimodal product content. AutoPKG induces product types and type-specific attribute keys on demand, extracts attribute values from text and images, and consolidates updates through a centralized decision agent that maintains a globally consistent canonical graph. We also propose an evaluation protocol for dynamic PKGs that measures type and key validity, consolidation quality, and edge-level accuracy for value assertions after canonicalization. On a large real-world marketplace catalog dataset from Lazada (Alibaba), AutoPKG achieves up to 0.953 Weighted Knowledge Efficiency (WKE) for product types, 0.724 WKE for attribute keys, and 0.531 edge-level F1 for multimodal value extraction. Across three public benchmarks, our method improves edge-level exact-match F1 by 0.152 and yields a precision gain of 0.208 on the attribute extraction application. Online A/B tests show that AutoPKG-derived attributes increase Gross Merchandise Value (GMV) in Badge by 3.81 percent, in Search by 5.32 percent, and in Recommendation by 7.89 percent, supporting the practical value of AutoPKG in production.