From Clicks to Intent: Cross-Platform Session Embeddings with LLM-Distilled Taxonomy for Financial Services Recommendations

Sequential recommender systems have achieved significant success in modeling temporal user behavior but remain limited in capturing rich user semantics beyond interaction patterns. Large Language Models (LLMs) present opportunities to enhance user understanding with their reasoning capabilities, yet existing integration approaches create prohibitive inference costs in real time. To address these limitations, we present a novel knowledge distillation method that utilizes textual user profile generated by pre-trained LLMs into sequential recommenders without requiring LLM inference at serving time. The resulting approach maintains the inference efficiency of traditional sequential models while requiring neither architectural modifications nor LLM fine-tuning.

Intent-based recommender systems have gained significant attention for improving accuracy and interpretability by modeling the underlying motivations behind user behaviors. Most existing models derive intents directly from user sequences via clustering or prototype learning. However, they are sensitive to sequence quality, require presetting the number of intents, and lack explicit semantic grounding. These issues lead to an incomplete and coarse intent set and limit the effectiveness of recommendation. In this paper, we propose the Sparse Autoencoder for intent-based recommendation (SAERec), a novel recommender that automatically constructs a fine-grained and interpretable intent space from a textual corpus to guide recommendation. Rather than treating texts as side signals, SAERec leverages them as high information density evidence for intent construction. Specifically, we first extract a comprehensive set of fine-grained interpretable intents from the latent space of large language models (LLMs) by using a sparse autoencoder (SAE) to disentangle and interpret text embeddings, which isolates intent-related semantics from textual noise. Then, for each user, we retrieve relevant intents from this set as priors to guide recommendation. It contains personal intents matching a user's current interests and public intents capturing general item patterns shared across users (e.g., quality, price). Finally, to integrate retrieved intents into sequence modeling, we propose a multi-branch attention mechanism that captures temporal dependencies and injects both personal and public intent signals, followed by an adaptive fusion layer to construct the final user representation for recommendation. Extensive experiments on public datasets demonstrate the superiority of SAERec, consistently outperforming state-of-the-art baselines while providing human-understandable explanations.

LLM-based web agents can navigate live storefronts, yet they often collapse to a single "average buyer" policy, failing to capture the heterogeneous and distributional nature of real buyer populations. Existing personalization methods rely on hand-crafted prompt-based personas that are brittle, difficult to scale, context-inefficient, and unable to faithfully represent population-level behavior. We introduce SimPersona, a novel framework that learns discrete buyer types from historical traffic and exposes them to LLM-based web agents as compact persona tokens. Given raw clickstreams, a behavior-aware VQ-VAE induces a discrete buyer-type space that captures the statistical structure of real buyer behavior and merchant-specific buyer population distributions. To provide behavior-specific guidance to LLM-based web agents, SimPersona maps each learned buyer type to a dedicated persona token in the LLM agent vocabulary and fine-tunes the agent with these tokens on real browsing traces. At inference, each synthetic buyer is assigned to a learned buyer type with a single encoder forward pass, requiring no retraining or store-specific prompt engineering. For population-level simulation, SimPersona samples buyer types from each merchant's empirical distribution over the learned VQ-VAE codebook and instantiates agents with the corresponding persona tokens, preserving merchant-specific buyer population distributions. Evaluated on $8.37$M buyers across $42$ held-out live storefronts, SimPersona achieves $78\%$ conversion-rate alignment with real buyers, exhibits interpretable behavioral variation across buyer types, and outperforms a baseline with $8\times$ more parameters on goal-oriented shopping tasks. We further release an open-source data pipeline that converts raw e-commerce event logs into buyer representations and agent-training traces.