Automated product recognition is a cornerstone of modern retail intelligence; however, accurately matching real-world, in-store images against extensive corporate catalogs remains a major scalability bottleneck for large-scale applications. In this work, we address this challenge by reformulating the task as an embedding-based cross-domain retrieval problem rather than a standard closed-set classification task. Specifically, we define the objective as retrieving the most corresponding catalog reference image for a given real-world product query crop from an expansive inventory. To bridge the severe domain gap between pristine studio packshots and noisy in-store queries, we introduce a novel catalog-to-real multi-stage contrastive learning paradigm (Cat2Real). This framework fine-tunes a vision backbone by systematically exploiting both item-level and image-level similarities to drive targeted hard negative mining. Extensive empirical evaluations demonstrate that our paradigm scales seamlessly to unseen products and categories, yielding outstanding zero-shot generalization performance even in the complete absence of real-world training images for novel inventory.