An LLM-powered Agentic Recommendation System for Connected TV Content Discovery

Large Language Models (LLMs) have emerged as a promising paradigm for next-generation recommender systems, offering strong semantic understanding and natural-language reasoning abilities. Despite recent progress, current LLM-based recommenders still face key challenges in constructing decision-relevant contexts from heterogeneous evidence. First, existing methods often rely on fixed context construction strategies: collaborative behavioral evidence and item-side metadata are typically incorporated through predefined prompts, static retrieval pipelines, or handcrafted injection mechanisms, making it difficult to determine what information is truly beneficial for each instance. Second, heterogeneous evidence introduces a severe context-efficiency bottleneck. Rich metadata and collaborative interaction records can quickly overwhelm the context window, while aggressive compression or heuristic filtering may discard fine-grained evidence critical for accurate recommendation. To address these challenges, we propose RRCM, a ranking-driven retrieval-and-reasoning framework over collaborative and metadata memories for LLM-based agentic recommendation. RRCM starts from a lightweight user-history context and learns whether to recommend directly, retrieve collaborative evidence, retrieve item metadata, or interleave both through reasoning. Both memories are represented in natural language and accessed through a unified retrieval interface, enabling flexible evidence acquisition without handcrafted CF injection or fixed retrieval rules. We optimize this memory-reading policy with an outcome-only ranking reward, instantiated using group relative policy optimization, so that retrieval decisions are directly driven by final top-k recommendation quality. Extensive experiments show that RRCM significantly outperforms traditional baselines and diverse LLM-based recommendation approaches.

Sequence learning has emerged as the promising paradigm in recommendation systems, surpassing traditional Deep Learning Recommendation Models (DLRM) by capturing the temporal nuances of user behavior. However, current state-of-the-art architectures operate under a limiting analogy: they treat user history as a monolithic chronological sequence like a sentence in a Large Language Model (LLM). We observe a fundamental divergence between natural language and recommendation data: unlike the linear, logical flow of text, user history is inherently multi-faceted. A user's journey is a fragmented reflection of diverse interests, resulting in much weaker coherence between items than is found in LLM training data. This lack of structural unity leads to context pollution. In single-sequence modeling, unrelated behaviors compete for the same attention budget. This "noisy" signal dilutes the model's focus, effectively capping its ability to discern high-intent patterns from background activity. To address this, we propose Constructive Multi-Sequence Learning (CMSL), a paradigm shift from passive sequence ingestion to active "context engineering" that constructs multiple coherent sequences in latent space. CMSL leverages a learnable Sequence Construction Module to disentangle user history into "pure" thematic strands, followed by a linear attention mechanism to efficiently model these strands at scale. CMSL has been deployed across ranking and retrieval tasks and across four major surfaces at Meta.

Although large language models (LLMs) have recently gained traction in recommender systems due to their strong reasoning capabilities and extensive world knowledge, previous LLM-based agents suffer from hallucination and context-length limitations, and thus are not suitable for full-ranking recommendation tasks. To circumvent these limitations through architectural design rather than modifying the LLM itself, we propose an agent-based recommendation framework, memory-based $\textbf{P}$ersonalized $\textbf{R}$ecommendation $\textbf{T}$ool learning via autonomous language $\textbf{A}$gents (PRTA), in which an LLM acts as a central planner interacting with multiple recommendation models as tools. The LLM-based agent is responsible for high-level reasoning and personalized tool selection, while traditional recommendation models perform full-ranking scoring, leveraging their scalability in modeling behavioral patterns. To support personalized tool selection, we design reflection mechanisms that enable the agent to evaluate and compare tools for each user based on user profiles and candidate ranked lists. Extensive experiments across three public datasets demonstrate the superiority of \modelname over traditional recommendation and LLM-based baselines in improving full-ranking recommendation performance.