Abstract
Large Language Models (LLMs) have revolutionized AI services, but a critical tension emerges: while personalization improves model performance, it consumes scarce computational resources that users must share. When should a user invest in expensive Supervised Fine-Tuning (SFT) versus lightweight In-Context Learning (ICL)? How does congestion from other users' personalization choices reshape these incentives? And what strategies should platforms adopt when offering multiple personalization algorithms? We develop a tractable framework for LLM serving that captures the statistical-economic trade-offs users face. Our analysis yields several surprising insights. First, we show that ICL and SFT dominate in different regimes, determined by an interplay between pretraining coverage and data signal-to-noise ratios, but congestion can flip these rankings. Second, equilibrium resource consumption exhibits pronounced non-monotonicity: improving pretraining precision reduces the congestion, while broader pretraining coverage and harder tasks sometimes increase it. Third, we prove that offering both personalization methods never hurts the platform's maximal profits, despite potentially increasing computational load. Experiments with GPT-2 on linear regression tasks validate our theoretical predictions about algorithm performance. Complementing these results, our review of documentation from 21 major AI platforms shows that the share offering both SFT and ICL increased from 9.5% in 2021 to 71.4% in 2025, consistent with our platform-design implications.
Explore similar work
Oct 17, 2025cs.CL
Large language models (LLMs) are typically aligned with population-level preferences, despite substantial variation across individual users. We introduce POPI, a user-level personalization framework that separates the problem into two components connected by a natural-language interface: a shared inference model that distills heterogeneous user signals into a concise preference summary, and a shared generator that conditions on this summary to produce personalized responses. Both components are trained under a unified preference-optimization objective, with reinforcement learning handling the non-differentiable inference step. This objective decomposes into generator approximation error and summary informativeness, revealing how a single loss simultaneously drives accurate generation and informative summarization. Because the interface is natural language, learned summaries can be inferred once per user and reused across different generators -- including frozen, black-box commercial APIs. Across four personalization benchmarks, POPI generally improves personalization quality while reducing context overhead by up to an order of magnitude.
Yizhuo Chen, Xin Liu, Ruijie Wang +7
Apr 25, 2026cs.CL
Large language models (LLMs) operate in two fundamental learning modes - fine-tuning (FT) and in-context learning (ICL) - raising key questions about which mode yields greater language proficiency and whether they differ in their inductive biases. Prior studies comparing FT and ICL have yielded mixed and inconclusive results due to inconsistent experimental setups. To enable a rigorous comparison, we propose a formal language learning task - offering precise language boundaries, controlled string sampling, and no data contamination - and introduce a discriminative test for language proficiency, where an LLM succeeds if it assigns higher generation probability to in-language strings than to out-of-language strings. Empirically, we find that: (a) FT has greater language proficiency than ICL on in-distribution generalization, but both perform equally well on out-of-distribution generalization. (b) Their inductive biases, measured by the correlation in string generation probabilities, are similar when both modes partially learn the language but diverge at higher proficiency levels. (c) Unlike FT, ICL performance differs substantially across models of varying sizes and families and is sensitive to the token vocabulary of the language. Thus, our work demonstrates the promise of formal languages as a controlled testbed for evaluating LLMs, behaviors that are difficult to isolate in natural language datasets. Our source code is available at https://github.com/bishwamittra/formallm.
Bishwamittra Ghosh, Soumi Das, Till Speicher +5
Apr 24, 2026cs.CL
Large Language Models (LLMs) exhibit strong implicit personalization ability, yet most existing approaches treat this behavior as a black box, relying on prompt engineering or fine tuning on user data. In this work, we adopt a mechanistic interpretability perspective and hypothesize the existence of a sparse set of Preference Heads, attention heads that encode user specific stylistic and topical preferences and exert a causal influence on generation. We introduce Differential Preference Steering (DPS), a training free framework that (1) identifies Preference Heads through causal masking analysis and (2) leverages them for controllable and interpretable personalization at inference time. DPS computes a Preference Contribution Score (PCS) for each attention head, directly measuring its causal impact on user aligned outputs. During decoding, we contrast model predictions with and without Preference Heads, amplifying the difference between personalized and generic logits to selectively strengthen preference aligned continuations. Experiments on widely used personalization benchmarks across multiple LLMs demonstrate consistent gains in personalization fidelity while preserving content coherence and low computational overhead. Beyond empirical improvements, DPS provides a mechanistic explanation of where and how personalization emerges within transformer architectures. Our implementation is publicly available.
Weixu Zhang, Ye Yuan, Changjiang Han +7