Active Inference (AIF) frames adaptive behavior as the minimization of expected free energy (EFE), combining epistemic and pragmatic objectives within a single variational principle. We frame AIF as policy optimization and show that, for closed-loop control policies, EFE minimization can be formulated as a convex Markov decision process (MDP). This perspective reveals that policy-dependent reward prediction errors transmit natural gradients of the expected free energy backwards in time rather than up a hierarchy. Finally, we show that coupling world-model learning with policy optimization gives active inference the structure of performative reinforcement learning. Together this places EFE minimization within modern reinforcement learning and optimization theory and opens a route toward principled algorithms for active inference.