Empowering Cross-Domain Sequential Recommendation with Hybrid Tokenization and Serial-Parallel Decoding

Cross-domain recommendation (CDR) transfers preference knowledge across related domains, but federated deployment makes cross-domain alignment difficult because the behavioral anchors that align item spaces, such as overlapping users and shared interaction signals, are often sparse, unavailable, or privacy-sensitive across clients. To address this tension, we revisit federated CDR as generation over a stable semantic item language. By representing items as discrete semantic ID (SID) sequences derived from public item-side metadata, cross-domain item alignment is induced by a shared vocabulary rather than by exchanging private interactions or aligning domain-specific embeddings. Directly federating SID-based generators, however, introduces two design constraints: the SID tokenizer must remain fixed to preserve cross-client token consistency, which creates a semantic-only bottleneck because local collaborative filtering (CF) signals cannot be globally shared or aligned; meanwhile, standard federated averaging can cause negative transfer under domain heterogeneity. To overcome these constraints, we propose FedCGR, a federated generative CDR framework that keeps the item language stable and makes adaptation explicit. FedCGR injects local CF evidence through a reliability-aware semantic interface and trains a prototype-personalized generator that selectively aggregates shared parameters according to domain relatedness while keeping domain-specific quantities local. Experiments on six Amazon cross-domain scenarios show that FedCGR consistently outperforms federated generative baselines and achieves competitive performance against strong sequential and federated CDR methods under both full-ranking and sampled evaluation protocols.

Cross-Domain Sequential Recommendation (CDSR) aims to alleviate data sparsity by transferring dynamic user interests across related domains. A key challenge lies in effectively bridging these domains. In single-domain modeling, models cannot distinguish between domain-specific and domain-invariant interests. Recent methods merge domain-specific sequences chronologically into a mixed-domain sequence to capture domain-invariant knowledge. However, they typically deploy separate encoders for the mixed-domain sequence and train them with per-domain loss aggregation. This workflow magnifies inter-domain discrepancies and disrupts domain-invariant interest coherence, especially when query target pairs in Seq2Seq originate from different domains. In this paper, we present CoRCi (Cross-Reconstruction for Coherent Interest), a dual-target CDSR framework that tackles these drawbacks. Specifically, CoRCi proposes a Cross-Reconstruction approach that generates mixed-domain representations directly from pre-encoded specific-domain representations via cross-attention. The generated representations are then trained using a single, sequence-level, domain-agnostic loss to preserve the coherence of domain-invariant interests. To further suppress domain discrepancies in mixed-domain modeling, CoRCi introduces FocalNCE, which embeds Focal Loss into the preceding mixed-domain InfoNCE objective. The new loss assigns higher penalties to negatives drawn from the same domain as the query, thereby strengthening domain-invariant alignment. Extensive experiments on four real-world datasets demonstrate that CoRCi consistently outperforms state-of-the-art CDSR counterparts, achieving statistically significant gains across all metrics.

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.