Cross-cultural evaluation of taste-sound correspondences in AI-generated music
Authors: Matteo Spanio, Massimiliano Zampini, Luisa Torri, Riccardo Migliavada, Bruno Mesz, Masaki Ohno, Yuji Wada, Antonio Rodà
Organizations: University of Padova, Padova, Italy · University of Trento, Trento, Italy · University of Gastronomic Sciences, Pollenzo, Italy · Universidad Nacional de Tres de Febrero, Buenos Aires, Argentina · Ritsumeikan University, Kyoto, Japan
Abstract
Sonic seasoning research has shown that listeners attribute systematic gustatory and emotional meaning to sound, and text-to-music generative artificial intelligence has recently been used to render gustatory prompts as musical stimuli. Whether the taste-sound correspondences acquired by such models hold beyond the cultural context in which they were validated remains untested. We extended a single-country study to a three-country online experiment conducted in Argentina, Italy, and Japan (N = 361). Participants first indicated their preference between base and fine-tuned MusicGen excerpts generated from four taste prompts (sweet, sour, bitter, salty), and then rated fine-tuned excerpts on twelve taste, emotion, and thermal descriptors. Preference for the fine-tuned model was confirmed in Argentina and Italy but not in Japan, and the salty prompt yielded the weakest correspondence in all three cohorts. Ratings differed substantially between countries, yet the main effect of country was no longer detectable once ratings had been standardized within participant, whereas the interactions characterizing the mapping of prompts onto descriptors remained essentially unchanged. Much of the apparent cross-cultural divergence is therefore attributable to differences in scale use; a structural component nevertheless persists. In addition an exploratory factor analysis indicated that the twelve descriptors were organized along different latent dimensions in each cohort. These results indicate that cross-cultural variation in AI-mediated sonic seasoning operates at two levels: the overall level at which taste is attributed to a given stimulus, and the relational structure of those attributions. Evaluations of generative music systems across populations should accordingly distinguish response-style bias from genuine perceptual reorganization.
Text-to-music (TTM) generation systems allow users to create music through natural language prompts, yet it is unclear whether the descriptive language used to prompt aligns with descriptive language used to summarize or describe heard music. We pair 200 real-world Udio prompts with their generated audio and free-form descriptions collected from English- (n = 70) and Korean-speaking (n = 78) listeners, and contribute a human-derived taxonomy of musical prompting vocabulary grounded in real user data. Using this framework, alongside word- and vector-level analyses, we find a consistent structural asymmetry: prompts are dominated by Genre and Story/Narrative language. Genre terms propagate most reliably from prompt to perception, while narrative-heavy prompts are the strongest predictor of semantic misalignment. A preliminary cross-cultural comparison further suggests that description profiles vary across listener populations along narrative, functional, and affective dimensions, raising questions about whether current TTM systems, trained on aggregated English-centric corpora, can accommodate the full diversity of how people naturally express musical ideas.
Crossmodal correspondences between sound and taste are well established in psychology and neuroscience, but largely absent from content-based multimedia retrieval. We formalise taste-from-audio prediction as a content-based music information retrieval benchmark over a perceptually validated multi-source corpus, comparing ten frozen audio encoders from the four HEAR families under a shared multi-task regression head, with gated late-fusion as a configurable variant. In order to assess the effectiveness of the models, we compute absolute error and rank correlation. The strongest systems predict the five tastes within a macro RMSE of 0.134; on held-out real music their error is less than half a single rater's deviation from the consensus (RMSE 0.13 vs. 0.28), so the model tracks the group consensus more closely than an average human rater, and well below the previous state of the art baseline (0.219). On absolute error the encoders are statistically flat, with a single VGGish matching the best fusion, but gated late-fusion's advantage is confined to rank correlation (macro Pearson r 0.724 vs. 0.666). Operationalised as a content-based retrieval index, the predicted taste space ranks a 309-item pool far more faithfully than a CLAP-text baseline, which sits at chance; ridge probes and an audio-bandstop knockout read the strongest representations against documented sound-taste correspondences.
Large-language models have proven to be remarkable if inconsistent parrots of public attitudes and opinions. The extent to which LLMs are able to produce reasonable approximations of cultural taste remains an open empirical question that becomes more urgent by the day, with market research companies already offering provisional 'synthetic' survey panels and the contamination of standard survey data from LLM-generated responses. In this study, we build on past work on silicon sampling by extending considerations of their ecological, relational, and positional fidelity in the doomain of cultural tastes. We use large-language models from OpenAI, Anthropic, and DeepSeek to produce 554,940 silicon surrogates of survey respondents from the Survey of Public Participation in the Arts (SPPA). We find these silicon surrogates' tastes to be highly stylized facsimiles of human tastes. First, silicon samples are super-omnivorous with a systematic postive-bias for liking. These individual-level bias of silicon samples are not well-explained by the WEIRD-bias often discussed in the literature. Second, the complex relationality in real taste structures is completely distorted among silicon samples. Third, very little of the known cultural alignment between tastes and social space are preserved. Silicon samples juvenilize age-taste associations, resurrect anachronistic class-taste associations, and caricaturize gender- and race-taste associations. Key words: AI, taste, consumption, culture, silicon sampling, meta-analysis.