Agentic systems powered by large language models (LLMs) have opened new opportunities for business ideation. Yet existing approaches remain confined to a text-only paradigm, despite the inherently multimodal nature of real-world contexts. We thus introduce MBA-Bench, the first multimodal benchmark for training and evaluating business ideation agents, comprising 30K samples across six domains, each domain characterized by distinct visual cues not fully conveyed by text alone. Concretely, we automatically caption images and employ GPT-4o to generate five reference ideas for each of three business questions through retrieval query generation, market evidence retrieval, and evidence-augmented synthesis. Following prior work, we evaluate agents across six business-oriented criteria using MLLM-as-a-Judge. To consider settings where criteria are hidden or disclosed, we present MBA-b and MBA-k for blind and known, respectively. We train both with two novel reward objectives---creativity and feasibility---while MBA-k further optimizes the six disclosed criteria for eight in total. Both are trained via LoRA-based supervised fine-tuning followed by group relative policy optimization with these setting-specific rewards. For extensive experiments on MBA-Bench, we set up two baselines accommodating either captions only or multimodal inputs, with the latter nearing closed-source performance on several metrics. MBA-b and MBA-k outperform caption baselines by 63.9% and 77.1%, and multimodal baselines by 25.6% and 35.8%, respectively.
Online shoppers increasingly turn to AI shopping assistants, using images and multi-turn dialogue to express and refine product needs that are difficult to articulate in text alone. However, existing benchmarks largely rely on text-only or synthetic requests, underrepresenting complex real-world shopping requirements jointly expressed through images and language. We introduce MMShopBench, the first real-log benchmark for multimodal, multi-turn shopping agents. Built from carefully cleaned and manually annotated shopping logs, MMShopBench provides ground-truth annotations of each request's purchase intent and mandatory product requirements. Agents must infer these requirements jointly from user images and multi-turn dialogue, retrieve candidate products through image and text search, and verify that each candidate satisfies all requirements using its product images and structured attributes. We evaluate representative open-source and proprietary models using an evidence-grounded multimodal protocol and construct a companion training set for fine-tuning an open-source model. To ensure reproducible experimentation, we build an offline shopping sandbox, where fine-tuning substantially narrows the performance gap between our open-source model and leading proprietary models, demonstrating the effectiveness of our training data.
Language agents are increasingly deployed over accumulating multimodal information, yet existing benchmarks assume a human-human form with sparse visuals and straightforward content, evaluating neither reasoning over authentic multimodal file interaction nor the interpretation of concealed user information. We therefore introduce M3Exam, a query-centric multimodal conversational memory benchmark built on realistic user-agent interaction, with multi-dimensional evaluation spanning cross-modal grounding and implicit information inference. Benchmarking MLLMs and memory systems reveals persistent gaps in cross-modal grounding, cross session reasoning, and the efficiency cost of accumulating multimodal context. We further propose M3Proctor, a multimodal memory method that detects query modality bias and consumes raw visual sources only on demand, improving accuracy by 13% while cutting index-construction time and retrieved tokens by over 70%.
Large language models are increasingly applied as autonomous decision-making agents. However, in executive business decisions, existing benchmarks are limited to textonly settings. This makes it unclear whether models can perceive visual business evidence and effectively integrate it to improve decision quality. We introduce C-SUITEBENCH, a controlled multimodal benchmark that includes five decision tasks under paired text-only and multimodal conditions across 50 scenarios. We place nine frontier models in the role of a chief executive officer and evaluate their decision-making ability. Multimodal inputs consistently improve evidence-centric reasoning, with the largest and most reliable gains appearing in risk forecasting and board-facing justification. However, we uncover a multimodal integration paradox: adding visual business information degrades constrained resource allocation for all nine models, even as visual grounding itself improves. Ablation experiments reveal that this failure emerges from signal crowding, although each visual channel helps individually, their combination disrupts constraint satisfaction during decoding. These findings demonstrate that visual perception and constrained action are separable bottlenecks in multimodal agents, and that indiscriminate visual augmentation can harm high-stakes decision making, motivating selective grounding strategies for future executive AI systems.