Content Depth Matters in Short-Video Recommendation: Rethinking the Attention Economy

Recommender systems rely heavily on heterogeneous behavioral feedback to infer user preference. Although abundant, these signals are imperfect measurements: the same observed behavior can arise from different underlying states, such as genuine enjoyment, passive consumption, or inattention. The challenge is especially acute in short-form video, where watch-based signals are strongly affected by measurement confounders such as video duration - the same watch time can imply different levels of preference for videos of different lengths, while ratio-based metrics can systematically favor short videos. As a result, optimizing raw engagement can amplify measurement artifacts rather than improving user value. We propose a Factorized Latent Value Model (FLVM) for measuring user preference from heterogeneous behavioral feedback. The model treats observed behaviors as noisy measurements of a low-dimensional, factorized latent value state and uses structured output heads to model heterogeneous feedback signals. A restricted baseline path captures predictable variation from measurement-confounding features such as video duration, user propensity, and session context, while a routed latent path estimates preference-relevant value advantage. The resulting latent value score can be integrated into an existing recommender system as a ranking feature or ranking score. On YouTube Shorts, a major short-form video platform, this model improves offline metrics and lifts a primary viewer enjoyment metric by 2.67% in online A/B tests.

Short-form video platforms use recommender systems to maximize engagement through highly efficient personalized recommendations. However, the impact of these recommendations on users with ADHD compared to users without ADHD remains underexplored. Through this study, we introduce and operationalize the Engagement Trap, illustrating how recommender systems, while successfully optimizing for engagement, disproportionately disadvantage users with ADHD. This stratified study of 302 participants, recruited via the online platform Prolific, compares experiences between participants with and without ADHD. Our results show that while recommendations are perceived as relevant across groups, participants with ADHD report significantly higher levels of time blindness, post-usage regret, and emotional distress when consuming recommendations. Moreover, we collect feedback for several proof-of- concept, theoretical design interventions for neuro-inclusive design principles. These findings provide quantitative evidence of systemic differences in engagement-optimized recommender systems and highlight the unbalanced negative effects and interactions these systems create for participants with ADHD. We argue for neurodiversity-aware, human-centered design approaches that mitigate such algorithmic harms and support more equitable experiences.

Capturing user interests across extensive watch histories is critical for short-form video recommendation, yet scaling sequence length is limited by two bottlenecks: the semantic sparsity of atomic Video IDs and the quadratic computational complexity of Transformers. Traditional orthogonal Video IDs fail to capture content relationships and demand large embedding tables, while the quadratic complexity of self-attention restricts the maximum sequence length under strict industrial latency and resource constraints. In this work, we present a production-deployed framework for modeling ultra-long user behavior sequences at a billion-user scale. We first address the representation bottleneck by adopting content-native Semantic IDs. By utilizing depth-truncated, coarse-grained Semantic IDs, we shrink the embedding table size from corpus cardinality. This compact representation naturally generalizes to cold-start content through shared semantic prefixes. Second, to overcome the sequence scaling barrier, we introduce a Global-Aware Compression Transformer that leverages non-parametric temporal folding and unified global query integration to effectively condense the sequence, alleviating both the memory and computational bottlenecks of standard self-attention. Offline profiling on our computing infrastructure demonstrates an order-of-magnitude reduction in peak memory footprint and a drastic decrease in computational overhead. This efficiency gain enables supporting longer sequence lengths at an affordable cost in production, yielding substantial online gains in satisfied user engagement and satisfied content consumption in large-scale online A/B tests.