Participatory Moral AI Is Not Neutral: The Invisible Hand of Developers
Organizations: Michigan State University, US · Nokia Bell Labs, Cambridge, UK · Politecnico di Torino, Italy
Abstract
As AI systems make more morally loaded decisions across society, one response has been moral preference elicitation. In this approach, researchers poll participants on hypothetical dilemmas and use the aggregated votes to train a policy that an AI model then applies at scale. Before any vote is cast, developers make three key choices in the moral AI elicitation pipeline: feature scoping, voter sampling, and question framing. In other words, they decide which features go to a vote, which voters to include, and how to present the question. These choices are often opaque, undocumented, and treated as technical details rather than normative ones. We examine each of these choices within a common empirical study and show that each can shape the preferences produced by moral AI elicitation. Across two phases (N = 809) in three deployment contexts (i.e., AI kidney allocation, AI agents simulating absent workers, and generative AI depictions of the deceased), we examine the three main stages of the moral AI elicitation pipeline. First, morally relevant features shift across contexts. This suggests that feature schemas should not be assumed to transfer across deployment domains. Second, preferences differ by political ideology for roughly one-third of features, with some differences reversing direction. The ideological composition of the voter pool can therefore affect the resulting aggregated preference profile. Third, the wording of the elicitation question can narrow or widen ideological gaps by up to a full scale point. The framing conditions also change how moral foundations are associated with participants' judgments. Taken together, these findings suggest that voting-based alignment cannot deliver fair or transparent AI by aggregation alone; at minimum, each stage of the moral AI elicitation pipeline should be audited and disclosed.
Figures & tables
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Supplementary material from the paper’s appendix.
Appendix
| Use case 1: KIDNEY AI kidney allocation | Use case 2: WORK AI agents simulating absent workers | Use case 3: GEN Generative AI content of the deceased | ||
| Sample size | 150 | 149 | 150 | |
| Political ideology | Conservative | 33.3% (n=50) | 32.9% (n=49) | 33.3% (n=50) |
| Moderate | 33.3% (n=50) | 33.6% (n=50) | 33.3% (n=50) | |
| Progressive | 33.3% (n=50) | 33.6% (n=50) | 33.3% (n=50) | |
| Age | Mean (SD) | 44.63 (13.34) | 47.87 (13.33) | 44.75 (14.12) |
| Gender | Female | 50.0% (n=75) | 49.7% (n=74) | 50.0% (n=75) |
| Use case 1: KIDNEY AI kidney allocation | Use case 2: WORK AI agents simulating absent workers | Use case 3: GEN Generative AI content of the deceased | ||
| Sample size | 120 | 120 | 120 | |
| Political ideology | Conservative | 50.0% (n=60) | 50.0% (n=60) | 50.0% (n=60) |
| Progressive | 50.0% (n=60) | 50.0% (n=60) | 50.0% (n=60) | |
| Age | Mean (SD) | 47.30 (16.54) | 47.85 (15.59) | 48.44 (16.62) |
| Gender | Female | 50.0% (n=60) | 50.0% (n=60) | 50.0% (n=60) |
| Male | 50.0% (n=60) | 50.0% (n=60) | 50.0% (n=60) |
| Moral features | Overall (%) | Political ideology(%) | ||
| SHOULD BE CONSIDERED | Progressive | Moderate | Conservative | |
| Age | 82 | 32 | 33 | 35 |
| Health status | 47 | 40 | 30 | 30 |
| Chance of survival | 35 | 40 | 26 | 34 |
| Waiting time for transplant | 29 | 41 | 27 | 32 |
| Urgency of transplant | 22 | 33 | 33 | 34 |
| Moral features | Overall (%) | Political ideology(%) | ||
| SHOULD NOT BE CONSIDERED | Progressive | Moderate | Conservative | |
| Ethnicity | 66 | 34 | 29 | 37 |
| Gender | 64 | 35 | 29 | 36 |
| Wealth | 52 | 32 | 31 | 37 |
| Religion | 40 | 30 | 23 | 47 |
| Social status | 27 | 32 | 29 | 39 |
| Feature | Coded Mean (SD) | Raw Mean (SD) | Moral Relevance |
| Better donor compatibility | Counting for | ||
| Higher chance of organ acceptance | Counting for | ||
| Spent longer on the waiting list | Counting for | ||
| Longer expected lifespan | Counting for | ||
| Expected full recovery | Counting for | ||
| Healthier expected lifestyle | Counting for |
| Moral Feature | Predictor/Mediator | Question Framing | Effect | 95%(Boot)LCI | 95%(Boot)UCI |
| Morally Relevant and Positive | |||||
| More urgent health decline | Conservative Y | Control | 0.33 | -1.17 | 1.83 |
| World-You-Want | 1.86* | 0.20 | 3.53 | ||
| Could-Be-You | 0.65 | -0.78 | 2.09 | ||
| Greater kidney failure | Conservative Y | Control | -0.38 | -1.76 | 1.00 |
| World-You-Want | 1.55* | 0.02 | 3.08 |
| Moral features | Overall (%) | Political ideology(%) | ||
| SHOULD BE CONSIDERED | Progressive | Moderate | Conservative | |
| Reason for request | 32 | 36 | 26 | 38 |
| Characteristics of AI agent | 30 | 40 | 35 | 25 |
| Company policy | 27 | 38 | 28 | 34 |
| Workers personality and intent | 22 | 33 | 33 | 34 |
| Impact on others and the workplace | 16 | 29 | 46 | 25 |
| Moral features | Overall (%) | Political ideology(%) | ||
| SHOULD NOT BE CONSIDERED | Progressive | Moderate | Conservative | |
| Characteristics of AI agent | 22 | 21 | 52 | 27 |
| Workers personality and intent | 21 | 34 | 34 | 32 |
| Age | 18 | 44 | 19 | 37 |
| Ethnicity | 18 | 30 | 26 | 44 |
| Gender | 14 | 41 | 27 | 32 |
| Feature | Coded Mean (SD) | Raw Mean (SD) | Moral Relevance |
| Providing a genuine reason | Counting for | ||
| Emergency situation | Counting for | ||
| Using AI that aligns with the company’s interest | Counting for | ||
| Doing more work | Counting for | ||
| Compliant with company policies | Counting for | ||
| Health problems | Counting for |
| Moral Feature | Predictor/Mediator | Question Framing | Effect | 95%(Boot)LCI | 95%(Boot)UCI |
| Morally Relevant and Positive | |||||
| Experiencing health problems | Conservative Y | Control | 0.31 | -1.42 | 2.04 |
| World-You-Want | 1.19 | -0.38 | 2.77 | ||
| Could-Be-You | 1.01 | -0.49 | 2.51 | ||
| Conservative Loyalty Y | Control | -0.20 | -0.78 | 0.19 | |
| World-You-Want | 0.98* | 0.13 | 2.00 |
| Moral features | Overall (%) | Political ideology(%) | ||
| SHOULD BE CONSIDERED | Progressive | Moderate | Conservative | |
| Intended purpose of the video | 40 | 36 | 31 | 33 |
| Deceased consent | 28 | 34 | 34 | 32 |
| Video quality | 25 | 45 | 24 | 31 |
| Relation to deceased | 24 | 54 | 19 | 27 |
| Risk of harm by/misuse of video | 23 | 31 | 37 | 32 |
| Moral features | Overall (%) | Political ideology(%) | ||
| SHOULD NOT BE CONSIDERED | Progressive | Moderate | Conservative | |
| Financial motivation of request | 18 | 36 | 43 | 21 |
| Fame of deceased | 16 | 42 | 38 | 20 |
| Video quality | 14 | 48 | 43 | 9 |
| Age of deceased | 13 | 30 | 50 | 20 |
| Social status of deceased | 12 | 21 | 32 | 47 |
| Feature | Coded Mean (SD) | Raw Mean (SD) | Moral Relevance |
| The video is legally compliant | Counting for | ||
| The artist has family’s consent | Counting for | ||
| The video honors the deceased | Counting for | ||
| The artist has deceased’s explicit consent | Counting for | ||
| The artist has other relevant party’s consent | Counting for | ||
| The artist is respectful to the deceased | Counting for |
| Moral Feature | Predictor/Mediator | Question Framing | Effect | 95%(Boot)LCI | 95%(Boot)UCI |
| Morally Relevant and Positive | |||||
| The video is for grief support | Conservative Y | Control | 0.33 | -1.16 | 1.82 |
| or memorial purpose | World-You-Want | -0.33 | -1.59 | 0.93 | |
| Could-Be-You | 2.32** | 0.94 | 3.71 | ||
| The artist is close friend/relative | Conservative Y | Control | -0.14 | -1.55 | 1.27 |
| World-You-Want | -0.85 | -2.04 | 0.34 |
AI Alignment
Artificial intelligence alignment studies how to make AI systems’ goals, decisions, and actions accord with human values and legitimate constraints.
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