Lost in Translation: How Universal Ethical Values Fail to Translate Across Global Contexts

AI ethics frameworks treat values such as fairness, transparency, and accountability as universal and uniformly operationalizable across contexts. We examined how 14 experts across 10 countries made sense of AI in practice, reinterpreted core values, and envisioned governance alternatives. We found that AI deployment is characterized by structurally unequal conditions, marked by infrastructural constraints, extractive practices, and a "mystification" of technology, which fundamentally shape perceptions of risks and opportunities. Our findings reveal that experts reinterpret values to fit local moral logics: privacy as collective and relational rather than individual; transparency as trust-building accountability rather than technical disclosure; and fairness as equity in access and representation rather than parity in outcomes. We identify these as translation gaps between encoded global frameworks and situated local practices. Finally, we propose pathways toward plural governance that redistributes epistemic authority and treats ethical negotiation as an ongoing, context-sensitive process rather than a settled technical standard.