Tlow: Flow-based Item Tokenizer for Recommendation

Large-scale recommendation systems face "Memory Wall" bottlenecks due to massive, dense embedding tables. While generative retrieval uses discrete tokens for IDs, high-dimensional context still relies on inefficient dense formats. Inspired by computer vision data compression, we propose Dual-purpose Semantic IDs to achieve LLM-level I/O efficiency. Our methodology uses hierarchical quantization to condense continuous embeddings into discrete Semantic IDs performing two concurrent roles: (1) Collaborative Identity: modeling user-item interactions via learnable embedding table; and (2) Content Reconstruction: using a lightweight Semantic Decoder for on-the-fly embedding approximation. This approach replaces massive vector storage with on-demand reconstruction, reducing system overhead and data footprints. We demonstrate the efficacy of our framework through offline evaluations and successful online deployment in production-scale ranking and retrieval systems at a major video sharing platform, showing that discrete tokens are indeed all you need for highly efficient, content-rich recommendation.

In web environments, user preferences are often refined progressively as users move from browsing broad categories to exploring specific items. However, existing generative recommenders overlook this natural refinement process. Generative recommendation formulates next-item prediction as autoregressive generation over tokenized user histories, where each item is represented as a sequence of discrete tokens. Prior models typically fuse heterogeneous attributes such as ID, category, title, and description into a single embedding before quantization, which flattens the inherent semantic hierarchy of items and fails to capture the gradual evolution of user intent during web interactions. To address this limitation, we propose CoFiRec, a novel generative recommendation framework that explicitly incorporates the Coarse-to-Fine nature of item semantics into the tokenization process. Instead of compressing all attributes into a single latent space, CoFiRec decomposes item information into multiple semantic levels, ranging from high-level categories to detailed descriptions and collaborative filtering signals. Based on this design, we introduce the CoFiRec Tokenizer, which tokenizes each level independently while preserving structural order. During autoregressive decoding, the language model is instructed to generate item tokens from coarse to fine, progressively modeling user intent from general interests to specific item-level interests. Experiments across multiple public benchmarks and backbones demonstrate that CoFiRec outperforms existing methods, offering a new perspective for generative recommendation. Theoretically, we prove that structured tokenization leads to lower dissimilarity between generated and ground truth items, supporting its effectiveness in generative recommendation. Our code is available at https://github.com/YennNing/CoFiRec.

Semantic identifiers (SIDs) represent entities as hierarchical token sequences for generative retrieval and recommendation. Residual-quantization tokenizers construct these sequences by selecting a codeword at each level and passing a residual to the next. We view this process as progressive commonality removal: each token captures a component shared within its group, while later tokens should model the remaining differences. This view reveals three limitations: a corpus-wide shared component can consume first-level capacity, hard assignment ignores graded similarities to nearby codewords, and full-codeword subtraction can leave variation along the selected-codeword direction in the next residual. We therefore develop our solution in the post-hoc setting, where residual construction is not constrained by input reconstruction. Specifically, we propose PRQ-KMeans, which removes the global-mean component, refines centroids with Top-k similarity-weighted updates, and replaces full-codeword subtraction with a projection residual that removes each representation's selected-centroid component. Experiments on a large-scale industrial search dataset and four public recommendation benchmarks show that PRQ-KMeans achieves the strongest overall performance among the evaluated tokenizers, including gains of up to 7.4% in HitRate and 11.8% in MRR on the industrial dataset.