A Hybrid Usability Approach for Rating Evaluation of M-Commerce Applications

App ratings are among the most significant indicators of the quality, usability, and overall user satisfaction of mobile applications. However, existing app rating prediction models are largely limited to textual data or user interface (UI) features, overlooking the importance of jointly leveraging UI and semantic information. To address these limitations, this study proposes a lightweight vision--language framework that integrates both mobile UI and semantic information for app rating prediction. The framework combines MobileNetV3 to extract visual features from UI layouts and DistilBERT to extract textual features. These multimodal features are fused through a gated fusion module with Swish activations, followed by a multilayer perceptron (MLP) regression head. The proposed model is evaluated using mean absolute error (MAE), root mean square error (RMSE), mean squared error (MSE), coefficient of determination (R2), and Pearson correlation. After training for 20 epochs, the model achieves an MAE of 0.1060, an RMSE of 0.1433, an MSE of 0.0205, an R2 of 0.8529, and a Pearson correlation of 0.9251. Extensive ablation studies further demonstrate the effectiveness of different combinations of visual and textual encoders. Overall, the proposed lightweight framework provides valuable insights for developers and end users, supports sustainable app development, and enables efficient deployment on edge devices.

For millions of users in developing economies who depend on mobile banking as their primary gateway to financial services, app quality directly shapes financial access. The study analyzed 5,652 Google Play reviews in English and Bangla (filtered from 11,414 raw reviews) for four Bangladeshi government banking apps. The authors used a hybrid labeling approach that combined use of the reviewer's star rating for each review along with a separate independent XLM-RoBERTa classifier to produce moderate inter-method agreement (kappa = 0.459). Traditional models outperformed transformer-based ones: Random Forest produced the highest accuracy (0.815), while Linear SVM produced the highest weighted F1 score (0.804); both were higher than the performance of fine-tuned XLM-RoBERTa (0.793). McNemar's test confirmed that all classical models were significantly superior to the off-the-shelf XLM-RoBERTa (p < 0.05), while differences with the fine-tuned variant were not statistically significant. DeBERTa-v3 was applied to analyze the sentiment at the aspect level across the reviews for the four apps; the reviewers expressed their dissatisfaction primarily with the speed of transactions and with the poor design of interfaces; eJanata app received the worst ratings from the reviewers across all apps. Three policy recommendations are made based on these findings - remediation of app quality, trust-centred release management, and Bangla-first NLP adoption - to assist state-owned banks in moving towards improving their digital services through data-driven methods. Notably, a 16.1-percentage-point accuracy gap between Bangla and English text highlights the need for low-resource language model development.

Mobile agents can autonomously complete user-assigned tasks through GUI interactions. However, existing mainstream evaluation benchmarks, such as AndroidWorld, operate by connecting to a system-level Android emulator and provide evaluation signals based on the state of system resources. In real-world mobile-agent scenarios, however, many third-party applications do not expose system-level APIs to determine whether a task has succeeded, leading to a mismatch between benchmarks and real-world usage and making it difficult to evaluate model performance accurately. To address these issues, we propose MobiFlow, an evaluation framework built on tasks drawn from arbitrary third-party applications. Using an efficient graph-construction algorithm based on multi-trajectory fusion, MobiFlow can effectively compress the state space, support dynamic interaction, and better align with real-world third-party application scenarios. MobiFlow covers 20 widely used third-party applications and comprises 240 diverse real-world tasks, with enriched evaluation metrics. Compared with AndroidWorld, MobiFlow's evaluation results show higher alignment with human assessments and can guide the training of future GUI-based models under real workloads.