Organizations: Ant Group · Henan Polytechnic University · Independent Researcher · Alibaba Inc.
Abstract
Click-through rate (CTR) models vary in feature-interaction design, yet their top networks usually remain a single multilayer perceptron shared by all examples. Heterogeneous user, item, and context subgroups therefore update the same parameters; weakly aligned learning signals make the aggregate gradient a compromise among competing directions. We study the competition on Avazu with 4 models and 4 semantic fields. Across all architectures, semantic subgroups show lower Top-NN gradient cosine similarity than random groups matched by sample size and label ratio, with reductions of 0.23-0.37. This competition motivates input-conditioned experts, but directly replacing an established Dense mapping changes its initial function, sharing pattern, and capacity, obscuring the source of gains. We introduce PRIME (Plug-in Residual Input-conditioned Mixture of Experts), a Dense-anchored mixture of low-rank residual experts. PRIME anchors the original prediction and uses zero-residual initialization to match the Dense baseline exactly at training onset. Input-dependent routing weights low-rank experts for example-specific logit corrections; multi-bag aggregation and EMA load biases stabilize conditional estimation. We evaluate PRIME on held-out Avazu and Criteo test sets across 13 CTR architectures and five paired seeds. Median paired AUC gains are +0.0022 and +0.0066, with LogLoss reductions of 0.0011 and 0.0081, respectively. On FiBiNET and DCNv2, PRIME outperforms APG in all ten seed-level AUC comparisons while using fewer parameters and lower inference latency on both backbones. These results show that function-preserving conditional residuals add input-dependent capacity while preserving the Dense path and its optimization stability. Code is available at https://github.com/YH-learning/PRIME.
Scaling test-time compute has proven highly effective for language models, yet this opportunity remains largely unexplored for industrial Click-Through Rate (CTR) prediction. CTR models suffer from a fundamental asymmetry: feature combinations well-represented in training yield confident predictions, while sparsely observed ones produce unreliable outputs. Existing training-phase solutions such as adaptive gating learn a fixed selection function subject to the same sparsity, offering no per-instance recourse at deployment.We propose UTTSI (Uncertainty-Triggered Test-Time Selective Inference), a training-free model-agnostic framework that scales inference depth proportionally to per-instance uncertainty. A dual-signal estimator combining model logit confidence with a data-level frequency prior distinguishes epistemic uncertainty from aleatoric ambiguity. Every instance undergoes adaptive feature filtering to remove unreliable embeddings; uncertain instances additionally receive stochastic feature-path explorations whose predictions are aggregated via consistency-weighted ensembling. Confident instances bypass exploration entirely, keeping average overhead at approximately 2.8× base model cost with worst-case latency unchanged.Experiments on four datasets with three backbone architectures demonstrate consistent, statistically significant gains over all training-phase baselines. A seven-day online A/B test further confirms a 5.3% relative CTR gain (p<0.01), establishing selective test-time compute allocation as a practical complement to training-phase advances for CTR prediction.
In current Mixture-of-Experts architectures, routing is performed based on representations dominated by structure shared across all tokens, limiting expert specialization. We show that contrasting each token against an Exponential Moving Average of the layer's hidden states, rather than routing on absolute magnitude, concentrates the routing signal onto a low-dimensional, highly separable subspace. Building on this, we propose the Contrastive Routing Mechanism (CoRM), which scores each expert by the gap between its affinity for the incoming token and its affinity for this shared reference state, interpreted through a distinct per-expert projection. The resulting experts have routing boundaries that align with linguistic structure significantly more than the Top-k baseline. Our experiments show that CoRM improves average zero-shot accuracy by +0.67 to +1.69 points (Top-1) and +1.38 to +1.77 points (Top-2) over standard Top-k MoE baselines on nine zero-shot reasoning benchmarks, at the minimal cost of 2.9% added parameters and 2.6% added FLOPs per token.
Mixture-of-experts (MoE) architectures increase model capacity by combining a collection of expert predictors through input-dependent routing, while often activating only a small subset of experts for each input. Despite their growing importance in modern large-scale models, the statistical roles of their design choices, especially routing, sparse activation, and shared experts, remain only partially understood, as existing theory has largely focused on parametric or correctly specified MoE models. In this paper, we view MoE as a form of localized aggregation and show how this localization reshapes the approximation-estimation-computation tradeoff. We derive oracle risk bounds for learning dense and sparse routing with evolving experts, separating approximation, expert-learning, and router-estimation errors, and characterize how sparse Top-K routing can retain the benefits of localized aggregation while controlling per-input computation. We also interpret gating through the geometry of input space, relating routing performance to regions of local expert advantage, and show how shared experts, as adopted in architectures such as DeepSeekMoE, can extract common predictive structure so that routed experts focus on residual local variation. Together, these results provide a unified statistical framework for understanding MoE through input-dependent expert aggregation, in which expert specialization and computational tradeoffs are governed by local predictive structure.